Social Commerce & Creators

How social platforms, creators and affiliates turn discovery into shopping, covering TikTok Shop, live commerce, creator-led sales, social shopping and influencer ecosystems.

Oct 12, 2026

TikTok Shop's winners sell the body—and struggle to stay on top

A new US study maps personal-care demand and shifting seller leaders, with limits brands should keep in view.

Oct 8, 2026

TikTok Shop's European Growth Runs Through Britain

Europe's sales may nearly double, yet most still flow through one established market

Oct 7, 2026

TikTok Shop's European Growth Starts Small

Europe's modest share creates headroom, but retailers still need local demand and margin tests

Oct 6, 2026

Why Athletes Beat Celebrity Reach

Trust clusters around people, reviews and athletes—not the biggest follower counts in fashion shopping.

Sep 25, 2026

Best Buy Takes TikTok's Shopping Shelf

A planned late-October launch puts electronics discovery inside TikTok while Best Buy handles fulfillment.

Sep 24, 2026

Amazon India connects creators with brand campaign budgets

A phased rollout links affiliate recommendations to campaigns, while Amazon retains visibility into the purchase.

Sep 24, 2026

TikTok's Sellers Find Amazon

Seller overlap shows discovery scales outward while Amazon's search advantage remains stubbornly local.

Sep 22, 2026

Social And LLMs Shape Choice

Among users, social and LLM search rank among the most influential purchase touchpoints.

Sep 22, 2026

Social Takes Over Gen Z Evaluation

Store discovery still matters, but social media becomes Gen Z’s decisive purchase-evaluation channel.

Sep 21, 2026

TikTok Shop Reaches Retail Scale

A three-year climb turned social discovery into a material U.S. online retail sales channel.

Sep 16, 2026

Social Commerce Needs Trust

Peer influence explains why the same social-commerce feature converts differently by market.

Sep 15, 2026

Meta Won Social Shopping's First Act

Facebook and Instagram led U.S. social purchases, but the evidence comes from 2021

Sep 11, 2026

UK Food Discovery Goes Beyond The Aisle

Social media nearly matches stores for discovery, while physical shops still dominate category sales.

Sep 7, 2026

TikTok's Growth Gap Needs Better Evidence

Amazon brands with successful TikTok Shops grow faster, but selection complicates the business case.

Sep 3, 2026

💄 Sephora Gives TikTok First Access to Beauty Drops

A U.S. pilot turns exclusive monthly launches into live shopping events, with selected products reaching other channels later.

Sep 3, 2026

Human Posts Still Win the Feed

AI scales output, but original human ideas earn more likes and saves

Sep 2, 2026

TikTok Shop Europe Finds Its Core

Three creator-friendly categories capture two-thirds of GMV across five very different European markets

Aug 31, 2026

YouTube Turns Amazon Links Into Tags

Native product tags shorten creator commerce while Amazon keeps the checkout and customer relationship.

Aug 31, 2026

TikTok Shop’s Ten-Market Growth Map

Scale sits in three markets while Latin America tests a faster adoption curve.

Aug 21, 2026

TikTok Shop Thins Its Commerce Engine

Bellevue cuts reach the seller, creator, governance and engineering layer behind social commerce.

Aug 13, 2026

Gen X Wins TikTok Shop Spend

German shoppers show platform age stereotypes miss who converts reach into marketplace value

Aug 13, 2026

Small Creators Take Half the Budget

Algorithms are turning influencer marketing into a distributed content supply chain for retailers

Aug 13, 2026

TikTok Shop Turns the Feed Into a Storefront

Shop now closes more U.S. transaction value than shoppable video

Aug 12, 2026

TikTok Shop's Seller Success Trap

Seller access doubled, but content operations still separate listings from meaningful U.S. scale

Aug 12, 2026

TikTok's Audience Grew Up

Millennials lead US reach while older shoppers challenge the platform's Gen Z stereotype

Social Commerce & Creators

TikTok Shop's winners sell the body—and struggle to stay on top

TikTok Shop's European Growth Runs Through Britain