Europe

European ecommerce news and analysis on marketplaces, retail, regulation, payments, logistics, consumer behavior and cross-border commerce across Europe.

Oct 14, 2026

Stelios launches easyShop across 21 European markets

One seller account simplifies expansion, while delivery, approval and demand still decide the economics.

Oct 14, 2026

Tesco and Asda expose AI's citation gap

Semrush's new UK benchmark separates being named from being used as a source across four AI platforms.

Oct 14, 2026

Private Label Has Different European Frontiers

Six markets give retailer brands most units, while share gains reveal very different competitive battles.

Oct 13, 2026

Shein, Temu and AliExpress sales fall 35.5% in Germany

Q3 consumer spending fell sharply, but higher import costs have not handed local sellers a clear win.

Oct 13, 2026

THG puts sponsored products inside AI shopping chats

Labelled Criteo recommendations add ad inventory to THG's retailer assistant; early performance claims lack disclosed test methods.

Oct 13, 2026

Royal Mail Faces Two Checkout Gaps

UK retailer data separates broad carrier reach from large accounts and position beside delivery rivals.

Oct 8, 2026

BigCommerce Brings PayPal Payments Home

UK merchants gain a native payments dashboard, but the fee mix decides the economics.

Oct 8, 2026

TikTok Shop's European Growth Runs Through Britain

Europe's sales may nearly double, yet most still flow through one established market

Oct 7, 2026

Kaufland opens Spain with 3,100 sellers and 10 million articles

A ninth European marketplace shares seller tools across borders; Spanish demand still needs proof.

Oct 7, 2026

Gen Z Counts More Than Spend

Four European markets show why young customer presence cannot substitute for present spending weight

Oct 6, 2026

Amazon’s Logistics Model Moves The Margin

WePay can cut inbound cost sharply, but FBA buys a much broader service.

Oct 6, 2026

Why Athletes Beat Celebrity Reach

Trust clusters around people, reviews and athletes—not the biggest follower counts in fashion shopping.

Oct 5, 2026

Temu, Shein and AliExpress capture 90% of EU outbound online spending

ECDB estimates €49.7bn went to the three platforms in 2025, within a €55.1bn overseas physical-goods market.

Oct 1, 2026

Prisma turns to sellers and ads

S Group plans a phased Finnish marketplace launch, with Mirakl Ads built in from the start.

Sep 30, 2026

Temu Climbs Eastern Europe's Uneven Ladders

Four national rankings reveal why challenger relevance and incumbent distance demand different country plans.

Sep 30, 2026

Gen Z Retains Less but Reactivates More

Four European markets reveal why retention and win-back need separate targets.

Sep 30, 2026

Shein's European sales fall as parcel costs rise

A pre-fee sales decline and higher fulfilment costs put its cheap-import model under pressure.

Sep 29, 2026

Vinted Scaled Product Leadership After Reset

A lean product team became the operating layer behind Europe’s recommerce growth machine.

Sep 29, 2026

Europe’s E-commerce Growth Resets

A slower normalisation now gives way to a marketplace-led €600bn forecast

Sep 29, 2026

Germany Becomes Vinted’s Growth Engine

Consumer Edge data shows Vinted growing across Europe, with Germany accelerating toward 200%.

Sep 28, 2026

Vinted Compounds While Depop Contracts

UK cohort data shows Vinted winning shoppers, frequency and ticket while Depop loses activity.

Sep 25, 2026

Europe’s Marketplace Share Keeps Rising

Ten European markets show platform gains, yet retailer websites retain a decisive sales majority.

Sep 25, 2026

Temu Meets Europe’s Strongest Retail Incumbents

Four market leads show Temu’s reach, while established retailers still defend higher ranks elsewhere.

Sep 24, 2026

JD.com's EU Deal Reaches the Remedy Gate

Secret commitments will decide whether MediaMarkt gains JD.com's capital without importing a subsidy advantage.

Sep 24, 2026

eBay UK Removes PayPal From Royal Mail Labels

Sellers must route postage through eBay funds and review their accounting flow.

Europe

Stelios launches easyShop across 21 European markets

Tesco and Asda expose AI's citation gap

Private Label Has Different European Frontiers

Shein, Temu and AliExpress sales fall 35.5% in Germany

THG puts sponsored products inside AI shopping chats

Royal Mail Faces Two Checkout Gaps

BigCommerce Brings PayPal Payments Home

TikTok Shop's European Growth Runs Through Britain

Kaufland opens Spain with 3,100 sellers and 10 million articles

Gen Z Counts More Than Spend

Amazon’s Logistics Model Moves The Margin

Why Athletes Beat Celebrity Reach

Temu, Shein and AliExpress capture 90% of EU outbound online spending

Prisma turns to sellers and ads

Temu Climbs Eastern Europe's Uneven Ladders

Gen Z Retains Less but Reactivates More

Shein's European sales fall as parcel costs rise

Vinted Scaled Product Leadership After Reset

Europe’s E-commerce Growth Resets

Germany Becomes Vinted’s Growth Engine

Vinted Compounds While Depop Contracts

Europe’s Marketplace Share Keeps Rising

Temu Meets Europe’s Strongest Retail Incumbents

JD.com's EU Deal Reaches the Remedy Gate

eBay UK Removes PayPal From Royal Mail Labels

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.
Always data-driven, always stunning in under five minutes.

MarketMaze

Europe

Stelios launches easyShop across 21 European markets

Tesco and Asda expose AI's citation gap

Private Label Has Different European Frontiers

Shein, Temu and AliExpress sales fall 35.5% in Germany

THG puts sponsored products inside AI shopping chats

Royal Mail Faces Two Checkout Gaps

BigCommerce Brings PayPal Payments Home

TikTok Shop's European Growth Runs Through Britain

Kaufland opens Spain with 3,100 sellers and 10 million articles

Gen Z Counts More Than Spend

Amazon’s Logistics Model Moves The Margin

Why Athletes Beat Celebrity Reach

Temu, Shein and AliExpress capture 90% of EU outbound online spending

Prisma turns to sellers and ads

Temu Climbs Eastern Europe's Uneven Ladders

Gen Z Retains Less but Reactivates More

Shein's European sales fall as parcel costs rise

Vinted Scaled Product Leadership After Reset

Europe’s E-commerce Growth Resets

Germany Becomes Vinted’s Growth Engine

Vinted Compounds While Depop Contracts

Europe’s Marketplace Share Keeps Rising

Temu Meets Europe’s Strongest Retail Incumbents

JD.com's EU Deal Reaches the Remedy Gate

eBay UK Removes PayPal From Royal Mail Labels

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.
Always data-driven, always stunning in under five minutes.