Google

Google ecommerce news and analysis on Search, Shopping, Ads, AI discovery, Merchant Center, retail media and changes affecting online retailers.

Oct 15, 2026

Google adds softer ad budget controls

New channel priorities offer more choice, while soft limits and a future migration leave advertisers with decisions.

Oct 15, 2026

Newegg moves checkout into Google conversations

U.S. shoppers can buy eligible products inside Google while Newegg keeps fulfilment and support.

Oct 15, 2026

Prebid wants Google's buyers without Google's ad server

A proposed auction reversal could loosen publisher dependence, but Google's choice of connection remains decisive.

Oct 14, 2026

Tesco and Asda expose AI's citation gap

Semrush's new UK benchmark separates being named from being used as a source across four AI platforms.

Oct 14, 2026

Google's blurry product photos can keep showing

The low-image-quality warning eases, while mandatory image rules and the January size deadline remain.

Oct 12, 2026

AI Advertising Still Belongs To Search

US forecasts favour search placements while conversations capture most new dollars and complicate retail budgets

Oct 8, 2026

AI Food Discovery Has Different Gatekeepers

Retailers lead ChatGPT citations while publishers lead Gemini, giving food brands different sources to monitor.

Sep 28, 2026

Google Tests Flipkart Checkout in Gemini

A limited India experiment takes selected shoppers from AI answers to a Flipkart-branded checkout without leaving Google's interface.

Sep 24, 2026

YouTube Wants To Shape Your Shortlist

Shopping questions move closer to creator reviews, giving brands another discovery surface to test.

Sep 21, 2026

Google removes free product carousels from EEA search

Comparison sites gain a role in discovery, but the change does not end every free route to shoppers.

Sep 17, 2026

Google Puts A Sales Agent Inside YouTube Ads

A U.S. beta moves product questions into the ad, while cart transfer gives retailers a route back to their own checkout.

Sep 17, 2026

Shopping Ad Click Rates Hide Shrinking Reach

Rising click rates can mask fewer impressions, while the role of AI remains unproven.

Sep 11, 2026

Google Ads Starts Outside the Account

Performance Max rewards stronger offers, cleaner product data and trustworthy conversion signals before settings

Sep 3, 2026

Google Keeps AdX As Antitrust Remedies Await Details

The U.S. court preserves ownership while leaving publishers and advertisers waiting for the operating rules.

Sep 3, 2026

AI Recommendations Split Action From Research

One answer drives more action, yet broader lists keep more buyers actively researching

Aug 31, 2026

YouTube Turns Amazon Links Into Tags

Native product tags shorten creator commerce while Amazon keeps the checkout and customer relationship.

Aug 31, 2026

Advertising Growth Has Two Winners

Small platforms sprint while giant attention engines keep compounding from enormous revenue bases

Aug 27, 2026

Attribution Makes Google Look Too Good

MMM flips channel ROI toward Meta, TikTok and Snap—but the case lacks methodology

Aug 25, 2026

Branded Search's £5-for-£1 Measurement Trap

One client MMM makes Google Brand look wasteful, but incrementality still needs controlled testing

Aug 21, 2026

Gemini Shopping Starts Before Purchase Prompts

Google's ATLAS exposes a wider commercial surface across everyday advice and product discovery

Aug 17, 2026

Product Pages Fail the AI Filter

Retailers wrote for humans while shopping agents need structured product attributes to decide

Aug 11, 2026

AI Citations Ignore The Content Calendar

Useful pages can stay citable for years, making blind refresh cycles an expensive distraction

Aug 11, 2026

AI Visibility Needs Two Source Playbooks

Google and ChatGPT share just 2.6% of cited domains, splitting discovery into distinct ecosystems.

Aug 11, 2026

The Sale Belongs to the Wrong Channel

Matched surveys expose how social creates demand while Google captures the final click

Aug 10, 2026

Google Wants Gemini to Explain Your Ad Performance

Prompt-built dashboards turn reporting speed into a new layer of platform control

Google

Google adds softer ad budget controls

Newegg moves checkout into Google conversations

Prebid wants Google's buyers without Google's ad server

Tesco and Asda expose AI's citation gap

Google's blurry product photos can keep showing

AI Advertising Still Belongs To Search

AI Food Discovery Has Different Gatekeepers

Google Tests Flipkart Checkout in Gemini

YouTube Wants To Shape Your Shortlist

Google removes free product carousels from EEA search

Google Puts A Sales Agent Inside YouTube Ads

Shopping Ad Click Rates Hide Shrinking Reach

Google Ads Starts Outside the Account

Google Keeps AdX As Antitrust Remedies Await Details

AI Recommendations Split Action From Research

YouTube Turns Amazon Links Into Tags

Advertising Growth Has Two Winners

Attribution Makes Google Look Too Good

Branded Search's £5-for-£1 Measurement Trap

Gemini Shopping Starts Before Purchase Prompts

Product Pages Fail the AI Filter

AI Citations Ignore The Content Calendar

AI Visibility Needs Two Source Playbooks

The Sale Belongs to the Wrong Channel

Google Wants Gemini to Explain Your Ad Performance

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.
Always data-driven, always stunning in under five minutes.

MarketMaze

Google

Google adds softer ad budget controls

Newegg moves checkout into Google conversations

Prebid wants Google's buyers without Google's ad server

Tesco and Asda expose AI's citation gap

Google's blurry product photos can keep showing

AI Advertising Still Belongs To Search

AI Food Discovery Has Different Gatekeepers

Google Tests Flipkart Checkout in Gemini

YouTube Wants To Shape Your Shortlist

Google removes free product carousels from EEA search

Google Puts A Sales Agent Inside YouTube Ads

Shopping Ad Click Rates Hide Shrinking Reach

Google Ads Starts Outside the Account

Google Keeps AdX As Antitrust Remedies Await Details

AI Recommendations Split Action From Research

YouTube Turns Amazon Links Into Tags

Advertising Growth Has Two Winners

Attribution Makes Google Look Too Good

Branded Search's £5-for-£1 Measurement Trap

Gemini Shopping Starts Before Purchase Prompts

Product Pages Fail the AI Filter

AI Citations Ignore The Content Calendar

AI Visibility Needs Two Source Playbooks

The Sale Belongs to the Wrong Channel

Google Wants Gemini to Explain Your Ad Performance

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get ecommerce & marketplace insights, Monday–Friday.
Always data-driven, always stunning in under five minutes.