Archive

Dive into a collection of past posts and rediscover timeless content.

Google

AI & Agentic Commerce

Insights

Global

Google Turns AI Into Distribution

ChatGPT still leads, but Gemini shows how default surfaces reshape demand

Amazon

AI & Agentic Commerce

Insights

Global

Rufus Rewards Research Time

Amazon's assistant points to a slower but more valuable conversion path.

Google

AI & Agentic Commerce

Insights

Global

Google's Zero-Click Country Split

The UK loses the most clicks, but every measured market keeps users inside Google

Insights

Commerce Economics & Market Structure

Global

Other Companies

Delivery Became Infrastructure

Market caps show why Uber wants density, not just more food orders.

Social Commerce & Creator Economy

Meta Turns Feeds Into Checkout

Live ads, affiliate partners, product data, and tokenized cards tighten Meta commerce.

Europe

Commerce Economics & Market Structure

News

Other Companies

Uber Pauses The Map

European delivery expansion turns into a consolidation and antitrust test.

Google

Retail Media & Advertising

Global

News

Google Ads Margin Squeeze Hits

Channable benchmark shows higher European click costs and weaker Shopping and Performance Max returns.

Social Commerce & Creator Economy

TikTok Shop

Amazon

Europe

Insights

Beauty’s Two Commerce Shelves

Amazon still converts beauty demand while TikTok Shop starts creating it upstream.

AI & Agentic Commerce

Insights

Global

Apps Outran Users Again

AI made software easier to ship; distribution and demand did not magically follow.

Marketplaces & Platform Power

Amazon

Europe

Insights

Amazon's Europe Lead Is Tiny

A 2025 GMV ranking shows grocers nearly matching marketplace scale across Europe and UK

Google

Retail Media & Advertising

Global

News

YouTube Becomes A Checkout Door

Shopee pilot connects video, creators, ads, and marketplace checkout in Southeast Asia.

Americas

Walmart

Consumer & Category Trends

News

Walmart Cuts The Basket

Visible summer grocery cuts turn price memory into a traffic weapon.

Archive

Google Turns AI Into Distribution

Rufus Rewards Research Time

Google's Zero-Click Country Split

Delivery Became Infrastructure

Meta Turns Feeds Into Checkout

Uber Pauses The Map

Google Ads Margin Squeeze Hits

Beauty’s Two Commerce Shelves

Apps Outran Users Again

Amazon's Europe Lead Is Tiny

YouTube Becomes A Checkout Door

Walmart Cuts The Basket

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Archive

Google Turns AI Into Distribution

Rufus Rewards Research Time

Google's Zero-Click Country Split

Delivery Became Infrastructure

Meta Turns Feeds Into Checkout

Uber Pauses The Map

Google Ads Margin Squeeze Hits

Beauty’s Two Commerce Shelves

Apps Outran Users Again

Amazon's Europe Lead Is Tiny

YouTube Becomes A Checkout Door

Walmart Cuts The Basket

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.