Ecommerce Insights

Data-backed ecommerce insights and analysis on marketplaces, retail media, AI, consumer behavior, logistics, payments and the economics shaping digital commerce.

Oct 5, 2026

Parcel Lockers Need Local Delivery Choices

Poland's locker preference leads Britain by 56 points, but adoption alone cannot prove delivery savings.

Oct 5, 2026

AI Adoption Splits by Content Format

Images lead at 91.4%, while video trails nearly 32 percentage points behind in one survey

Oct 5, 2026

Amazon Same-Day Delivery Lifts Order Frequency

Selected U.S. markets ordered more often, while basket economics remain the next test.

Oct 2, 2026

Stores Need a Network Balance Sheet

AI exposes fulfillment, media, and data value that a store P&L still misses.

Oct 2, 2026

APAC’s E-Commerce Lead Has Stopped Widening

China keeps APAC above half of global revenue, but the regional split has frozen.

Oct 2, 2026

APAC’s Ecommerce Lead Hides Local Gaps

Five of seven displayed markets trail the global benchmark despite the region’s overall lead.

Oct 1, 2026

Fashion’s Stable Rankings Hide Unequal Growth

India accelerates while Brazil and Indonesia climb, reshaping where retailers should test future demand.

Oct 1, 2026

Fast Growth, Bigger Revenue Bases

Emerging markets lead percentage growth while mature giants capture most new ecommerce revenue.

Oct 1, 2026

GenAI Enters the Consideration Set

More consumers now use GenAI before brands win or lose a product recommendation.

Sep 30, 2026

Temu Climbs Eastern Europe's Uneven Ladders

Four national rankings reveal why challenger relevance and incumbent distance demand different country plans.

Sep 30, 2026

Shein Still Relies On Western Sales

The United States and Europe remained the majority of revenue despite growing sales elsewhere.

Sep 30, 2026

Gen Z Retains Less but Reactivates More

Four European markets reveal why retention and win-back need separate targets.

Sep 29, 2026

Vinted Scaled Product Leadership After Reset

A lean product team became the operating layer behind Europe’s recommerce growth machine.

Sep 29, 2026

Europe’s E-commerce Growth Resets

A slower normalisation now gives way to a marketplace-led €600bn forecast

Sep 29, 2026

Germany Becomes Vinted’s Growth Engine

Consumer Edge data shows Vinted growing across Europe, with Germany accelerating toward 200%.

Sep 28, 2026

TikTok Shop Outgrows Its Stereotype

Spending grew above 60% across incomes, while affluent shoppers remain the clearest whitespace.

Sep 28, 2026

Vinted Compounds While Depop Contracts

UK cohort data shows Vinted winning shoppers, frequency and ticket while Depop loses activity.

Sep 28, 2026

AI Shopping Crosses Generational Lines

Gen Z leads use, but one in six boomers already shop with AI.

Sep 25, 2026

Europe’s Marketplace Share Keeps Rising

Ten European markets show platform gains, yet retailer websites retain a decisive sales majority.

Sep 25, 2026

Temu Meets Europe’s Strongest Retail Incumbents

Four market leads show Temu’s reach, while established retailers still defend higher ranks elsewhere.

Sep 25, 2026

Vinted's Live-Commerce Option Is Geographic

Tilt gives Vinted a learning lab, but four markets will decide whether live scales.

Sep 24, 2026

Gen AI Leaves B2B Pilots

More commercial teams are implementing gen AI, while fewer leave deployment indefinitely unplanned.

Sep 24, 2026

B2B Leaders Personalize One-to-One

B2B winners deploy genuine individual relevance across every commercial touchpoint more often than laggards.

Sep 24, 2026

TikTok's Sellers Find Amazon

Seller overlap shows discovery scales outward while Amazon's search advantage remains stubbornly local.

Sep 23, 2026

Vinted’s Marketplace Expertise Is Deliberate

Only 39% came from marketplaces, but that expertise grew sharply after Vinted’s reset.

Ecommerce Insights

Parcel Lockers Need Local Delivery Choices

AI Adoption Splits by Content Format

Amazon Same-Day Delivery Lifts Order Frequency

Stores Need a Network Balance Sheet

APAC’s E-Commerce Lead Has Stopped Widening

APAC’s Ecommerce Lead Hides Local Gaps

Fashion’s Stable Rankings Hide Unequal Growth

Fast Growth, Bigger Revenue Bases

GenAI Enters the Consideration Set

Temu Climbs Eastern Europe's Uneven Ladders

Shein Still Relies On Western Sales

Gen Z Retains Less but Reactivates More

Vinted Scaled Product Leadership After Reset

Europe’s E-commerce Growth Resets

Germany Becomes Vinted’s Growth Engine

TikTok Shop Outgrows Its Stereotype

Vinted Compounds While Depop Contracts

AI Shopping Crosses Generational Lines

Europe’s Marketplace Share Keeps Rising

Temu Meets Europe’s Strongest Retail Incumbents

Vinted's Live-Commerce Option Is Geographic

Gen AI Leaves B2B Pilots

B2B Leaders Personalize One-to-One

TikTok's Sellers Find Amazon

Vinted’s Marketplace Expertise Is Deliberate

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Ecommerce Insights

Parcel Lockers Need Local Delivery Choices

AI Adoption Splits by Content Format

Amazon Same-Day Delivery Lifts Order Frequency

Stores Need a Network Balance Sheet

APAC’s E-Commerce Lead Has Stopped Widening

APAC’s Ecommerce Lead Hides Local Gaps

Fashion’s Stable Rankings Hide Unequal Growth

Fast Growth, Bigger Revenue Bases

GenAI Enters the Consideration Set

Temu Climbs Eastern Europe's Uneven Ladders

Shein Still Relies On Western Sales

Gen Z Retains Less but Reactivates More

Vinted Scaled Product Leadership After Reset

Europe’s E-commerce Growth Resets

Germany Becomes Vinted’s Growth Engine

TikTok Shop Outgrows Its Stereotype

Vinted Compounds While Depop Contracts

AI Shopping Crosses Generational Lines

Europe’s Marketplace Share Keeps Rising

Temu Meets Europe’s Strongest Retail Incumbents

Vinted's Live-Commerce Option Is Geographic

Gen AI Leaves B2B Pilots

B2B Leaders Personalize One-to-One

TikTok's Sellers Find Amazon

Vinted’s Marketplace Expertise Is Deliberate

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.