Meta

Meta ecommerce news and analysis on Facebook, Instagram, advertising, AI discovery, creators, social commerce and tools connecting brands with shoppers.

Oct 7, 2026

Meta and partners plan permission rules for AI agents

Sierra confirms a protocol in development, with its first specification planned for later in October.

Sep 22, 2026

Amazon blocks Meta’s Muse from shopping on its site

Shopper approval and retailer permission collide at the checkout.

Sep 15, 2026

Meta Won Social Shopping's First Act

Facebook and Instagram led U.S. social purchases, but the evidence comes from 2021

Sep 9, 2026

Meta's Muse Turns Chat Into An Approved Checkout

A U.S. consumer agent can browse and buy through Stripe Link, shifting commerce control from the click toward the delegated instruction.

Sep 4, 2026

WhatsApp Moves India’s Bills Into The Chat

Meta adds 22,722 Bharat Connect billers to WhatsApp, turning shared payment infrastructure into a battle for the consumer interface.

Sep 1, 2026

Temu's Creator-Ad Machine Has an Identity Problem

Partnership ads can scale cheap creative faster than brands and platforms verify the person carrying the message.

Aug 27, 2026

Attribution Makes Google Look Too Good

MMM flips channel ROI toward Meta, TikTok and Snap—but the case lacks methodology

Aug 25, 2026

Branded Search's £5-for-£1 Measurement Trap

One client MMM makes Google Brand look wasteful, but incrementality still needs controlled testing

Aug 11, 2026

The Sale Belongs to the Wrong Channel

Matched surveys expose how social creates demand while Google captures the final click

Jul 30, 2026

Shopify Turns WhatsApp Into a Native Marketing Channel

Merchants gain one campaign workflow, while Meta keeps approval, reach and pricing control

Jul 30, 2026

YouTube's $8.91 Monetization Problem

Unmatched reach still produces a fraction of Facebook's ad revenue per user

Jul 28, 2026

Meta Profitability Needs More Than CPM

Category benchmarks expose a useful ratio—and the economics it still fails to measure

Jul 27, 2026

Facebook Marketplace Builds a Seller Operating System

Meta gives high-frequency U.S. sellers a dedicated console while keeping buyer demand inside Facebook

Jul 15, 2026

WhatsApp Owns The Habit Layer

Sensor Tower estimates show messaging trust beating feeds, search, and commerce apps at scale.

Jul 14, 2026

Europe Puts an Age Gate on Social

Youth safety shifts from parental controls to platform product design, evidence and proof.

Jul 9, 2026

Meta Turns Feeds Into Checkout

Live ads, affiliate partners, product data, and tokenized cards tighten Meta commerce.

Meta

Meta and partners plan permission rules for AI agents