Archive

Dive into a collection of past posts and rediscover timeless content.

Wolt turns delivery intent into media inventory

Retail Media & Advertising

News

Wolt turns delivery intent into media inventory

A Germany-first Koddi SSP integration gives brands programmatic access to Wolt's in-app retail media.

Consumer & Category Trends

Insights

Annual Churn Is A One-Month Problem

Annual plans hide churn until Month 1, then make subscriber recovery painfully hard.

AI & Agentic Commerce

Insights

Amazon Rufus Measures Shopper Intent

Sensor Tower data shows when AI assistants help shoppers decide faster, not browse.

Social Commerce & Creator Economy

Insights

Shoppable UGC Becomes Commerce Infrastructure

Glossy and Hue show video moving from social proof into measurable onsite sales.

Consumer & Category Trends

Insights

The Convenience Store Is Seven Stores

Co-op Compass analysed 1.57B+ convenience baskets and found that mission, time, age, and membership explain the channel better than the old category-first view.

Commerce Media Becomes Operating Infrastructure

Retail Media & Advertising

Insights

Commerce Media Becomes Operating Infrastructure

McKinsey shows spend still rising while measurement and network sprawl raise the bar.

Agentic luxury is not automation. It is controlled interpretation.

AI & Agentic Commerce

Insights

Agentic luxury is not automation. It is controlled interpretation.

McKinsey's luxury research shows shoppers already use AI for discovery, but the category's real test is whether brands can encode taste, trust, and human judgment before agents flatten the sale.

Category Performance

Insights

April Ecommerce Stack Check

April 2026 revenue recovered, but the real story is the split between steady demand, broad market growth, routine-category strength, and uneven infrastructure maturity.

Consumer & Category Trends

Insights

Data Story

Trust Beats Polish 🛒

Why shoppers believe basics and peers, not promises

Consumer & Category Trends

Insights

Data Story

B2B Goes Consumer 🛒

Payments, platforms, promos now shape B2B buying

News

Temu's cheap growth gets an EU bill

A EUR200 million DSA fine turns marketplace risk controls into an operating cost.

News

Reddit turns Shopify feeds into shoppable community ads

Reddit's Shopify GA makes catalog ads easier for merchants chasing high-intent threads.

Archive