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Dive into a collection of past posts and rediscover timeless content.
Recommerce
The CMA has opened phase 1. Recommerce is now marketplace power with better clothes.
Social Commerce & Creator Economy
AI can help production, but TikTok wants real humans selling in live commerce.
Product discovery is shifting from search boxes into entertainment feeds with checkout attached.
Why TikTok Shop’s beauty model penetrated Southeast Asia before Western markets caught up.
New goods get tougher economics while used and refurbished items get a cleaner lane.
EMARKETER expects TikTok Shop to overtake Target online as social commerce scales in the US.
Logistics & Fulfillment
The EUR10 billion pledge is not just warehouse capex. It is a bet that automation, local delivery density, and labor politics can move together.
DoorDash is turning delivery demand, merchant promotions, offsite reach, and clean-room measurement into one advertiser stack.
The company is ending Automated Counting across North America after roughly nine months, showing why retail AI fails when store teams cannot trust the count.
Mid-market teams are testing first while large-company governance slows real agent deployment.
Early Adthena data shows repeat advertisers emerging while the learning window stays cheap.