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PLUS: Secondhand Goes Mainstream in EU
Jul 27, 2025
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19 min read
Prime Day 2025 brought higher prices in all key categories—Apparel rose 10%, Electronics 5%, and 47% of products were priced above 2024 levels
4 min read
Despite flashy discounts, electronics prices during Prime Day 2025 in Europe simply returned to where they were 4–6 weeks earlier, after a price build-up phase
Prime Day 2025 had more deals but smaller discounts—unless you're a logged-in Prime member, who got 2x more 50%+ offers and a 50% increase in Day 2 exclusives
Every EU5 country has its own top e-pharmacy—no single brand dominates across borders
Jul 26, 2025
Germany (€4.1B) and the UK (€2.1B) generate 66% of Europe’s €9.5B e-pharmacy market thanks to their Rx-friendly regulations
Clothing makes up over half of second-hand sales in top EU markets and hits a whopping 70% in Spain’s resale economy
3 min read
Germany leads Europe’s €25B second-hand market with €6.5B in resale sales, followed by France (€5.8B) and the UK (€5.1B), as reuse becomes a mainstream shopping habit
Travel, electronics, and DIY are the top 3 categories where active AI users rely on AI to compare, research, and decide what to buy
17% of active users rely on AI most or every time they buy online with UK shoppers leading adoption and trust in AI-powered decisions
