This website uses cookies

Read our Privacy policy and Terms of use for more information.

Geo: Europe
Area: Software
Type: Consumer
Theme: AI

πŸŒ€ Key points

  • 17% of users rely on AI most or every time they shop

  • UK leads: 12% use AI every time, 25% often

  • Germany and Norway show the lowest frequent AI usage

πŸ’Ž Data Gem

🧠 AI Is Now Your Shopping Assistant

In 2025, AI isn’t just helping you draft emails or fix grammar. It’s helping you decide what to buy.

According to Verdane’s latest data, 17% of active users across Europe now rely on AI β€œmost of the time” or β€œevery time” they make a purchase. In other words, AI isn’t just whispering in shoppers’ earsβ€”it’s sitting in the cart.

πŸ—ΊοΈ What’s the Maze?

Verdane surveyed 3,062 active AI users across six European markets. They asked: how often do you use conversational AI (like ChatGPT, Gemini, or Copilot) to help you shop?

Here’s the short answer:

  • 17% use it most or every time

  • 32% use it sometimes

  • 51% are still warming up or not using it yet

The UK is the most AI-reliant market in Europe when it comes to shopping:

  • 12% of British users use AI every time they shop

  • 25% use it most of the time

  • That’s 37% relying on AI heavily

Finland comes next with 11% every-time usage, while countries like Norway and Denmark lag at 1-3%.

What do people use AI for during shopping?

  • Discovering products (77%)

  • Comparing options (88%)

  • Finding the best price (73%)

  • Deciding what to buy (78%)

The verdict is clear: AI isn’t a novelty. It’s becoming part of the purchase journeyβ€”especially for high-consideration or complex categories.

🏁 Why It Matters?

For brands, this chart is a wake-up call. The funnel has changed. The decision layer now includes AIβ€”often before the shopper hits your site.

Here’s why that’s a big deal:

  • Your website might not even get visited

  • If your product isn’t mentioned by AI, you’re invisible

  • Search engine optimization? Still mattersβ€”but so does LLM optimization

And let’s be realβ€”traditional comparison tools are in trouble. If ChatGPT can suggest the top 3 DSLR cameras under €800 in 3 seconds, why click through five affiliate blogs?

For ecommerce and DTC brands, this shift means:

  • Invest in product data structured for LLMs

  • Focus on content that builds trust: reviews, Reddit mentions, FAQs

  • Test your visibility inside AI tools just like you check your SEO ranking

And if you’re not doing that yet? You’re not future-proofing your sales funnel.

The AI shopper is here. And they’re not going away.

πŸŽ“ Found this insightful?

πŸ“– Data Source

Name: Only for MarketMaze+ subscribers
Publish date: Only for MarketMaze+ subscribers
Region: Only for MarketMaze+ subscribers
Method: Only for MarketMaze+ subscribers
Link to source:Β Only for MarketMaze+ subscribers

See raw data from the chart below πŸ‘‡ ((Only for MarketMaze+ subscribers)

logo

Subscribe to MarketMaze+ to read the rest.

Become a paying subscriber to get access to all insights with sources and other subscriber-only content.

Try it now

Reply

Avatar

or to participate

Keep Reading

Β© 2026 MarketMaze.
beehiivPowered by beehiiv