Geo: Global
Area: Mass
Type: Market
Theme: Commercial
🌀 Key points
47% of SKUs had higher prices YoY during Prime Day
Apparel saw the largest spike: +10% vs 2024
All categories grew faster than inflation benchmarks
💎 Data Gem
Prime Day used to mean big savings. In 2025, it meant bigger price tags. The only thing growing faster than Amazon's deals? The prices behind them.
🗺️ What’s the Maze?
DataWeave’s deep dive into 11,000+ global SKUs reveals a pattern that can’t be ignored:
47% of products were more expensive than they were during Prime Day 2024
40% held steady
Only 13% got cheaper
Across four major categories, here’s how prices shifted YoY:
Apparel: +9.5%
Health & Beauty: +7.9%
Consumer Electronics: +5.1%
Home & Furniture: +3.9%
For comparison, inflation during the same period was 2% in the EU and 2.4% in the U.S.—meaning Prime Day pricing outpaced inflation across all verticals.
In some categories, like Home & Furniture, over half the SKUs were priced higher than last year. This wasn't just a few outliers—it was systemic.
The takeaway? Prime Day 2025 was less about competing on price, more about protecting margins.
🏁 Why It Matters?
This is a reality check for both consumers and retailers:
Rising cost pressure: Supply chains aren’t fully healed. Retailers are passing on higher logistics and manufacturing costs to customers
Discounts in disguise: Many “deals” were relative to inflated base prices, not true markdowns from last year
Value erosion: As prices rise faster than wages or inflation, shoppers may skip impulse buys and focus on essentials
Consumers are learning to read between the lines. A 10% rise in apparel pricing means that even with a 20% “discount,” you're paying about the same—or more—than last year.
For Amazon, this signals a shift: Prime Day is no longer just about loyalty or volume. It's a pricing power test. Can Amazon still move product, even when prices go up?
Answer: Maybe. But don’t be surprised if next year’s strategy leans harder on membership perks and exclusive bundles instead of blanket price cuts.
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📖 Data Source
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