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Oliver Buchannon
Artur Stańczuk

Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that launched 3 start-ups


Digital Drives More Sales Than You Realize 🤯

Digital Drives More Sales Than You Realize 🤯

PLUS: AI is the New Butler for Luxury Shoppers 🤖

Jun 25, 2025

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18 min read

How Generations Will Shop Next Amazon Prime Day 📦

How Generations Will Shop Next Amazon Prime Day 📦

PLUS: Big 5 Stores Own Half the Web’s Wallet 🏦

Jun 22, 2025

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18 min read

🌀 Inside Amazon Prime Day's 10Y Growth 💸

🌀 Inside Amazon Prime Day's 10Y Growth 💸

Plus: Amazon's Vendor Insights 2024 💵 + TikTok Shop During 'Deals for You Days'📈

Jul 21, 2024

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14 min read

🌀 Remarkable growth of TEMU in France😲

🌀 Remarkable growth of TEMU in France😲

Plus: Marketplaces Sales Surge in 2023🚀

Jul 14, 2024

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13 min read

🌀 Is Temu spying on your data?🕵️

🌀 Is Temu spying on your data?🕵️

Plus: State of Ecommerce Traffic in 2024📊

Jul 7, 2024

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14 min read

🌀 Rise of Specialty Marketplaces 🚀

🌀 Rise of Specialty Marketplaces 🚀

Plus: TikTok Takes Over as a Discovery Platform 🔍

Jun 30, 2024

•

12 min read

🌀 Recommence Fashion Boom in Europe🌍

🌀 Recommence Fashion Boom in Europe🌍

Plus: Could Quick Commerce be The Next Big Thing in India?

Jun 23, 2024

•

14 min read

🌀 Young Prefer Social Media over Google💬

🌀 Young Prefer Social Media over Google💬

Plus: Chinese Marketplaces + Fashion Giants Eco-performance

Jun 16, 2024

•

13 min read

🌀 Temu Went Nuclear. Brace For Impact☢️

🌀 Temu Went Nuclear. Brace For Impact☢️

Plus: How Shein Can Be Cheap as BigMac Set?🍔🍟

Apr 21, 2024

•

11 min read

🌀 Close Look at TikTok Shopper 👀

🌀 Close Look at TikTok Shopper 👀

Plus: Top EU Summer Destinations by Travel marketplaces 🏖

Apr 7, 2024

•

12 min read

🌀 Marketplace Sellers = AI Disbelievers 🤷‍♂️

🌀 Marketplace Sellers = AI Disbelievers 🤷‍♂️

Plus: Spring Sale Flops in the US, Tops in EU🌸

Mar 31, 2024

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13 min read

🌀 Zalando platform strategy Out, Ecosystem In🔄

🌀 Zalando platform strategy Out, Ecosystem In🔄

Plus: Marketplace Purchase more Satisfying than Retail/D2C😊

Mar 17, 2024

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12 min read

🌀 Why Shein should buy PEPCO?🎯

🌀 Why Shein should buy PEPCO?🎯

Plus: 3 in 4 browse 2+ marketplaces pre-purchase💸

Mar 10, 2024

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12 min read

🌀 Could TikTok dethrone Amazon?🏰

🌀 Could TikTok dethrone Amazon?🏰

Plus: Temu's Retention Shocks AliExpress & Wish⚡

Mar 3, 2024

•

11 min read

🌀 Walmart surpassed Amazon... from 12 years ago⏳

🌀 Walmart surpassed Amazon... from 12 years ago⏳

Plus: US Ecommerce Share Returns to Pre-COVID Growth, UK Brakes 🛑

Feb 25, 2024

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10 min read

🌀 Ride, Deliver, Sell. Uber platform play🔄

🌀 Ride, Deliver, Sell. Uber platform play🔄

Plus: Verticalization is the New Black in Marketplaces🏅

Feb 18, 2024

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13 min read

🌀 “Brave New World” of Apple Vision Pro👀

🌀 “Brave New World” of Apple Vision Pro👀

Plus: Marketplace Ads are Revenue-Boosting Cash Cow🐄

Feb 11, 2024

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14 min read

🌀 Temu on the Fast Track to Fame... and WeWork Sequel💥

🌀 Temu on the Fast Track to Fame... and WeWork Sequel💥

Plus: Marketplaces' Time Travel to 2018: NASDAQ Says 'Been There, Done That'⏰

Jan 28, 2024

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17 min read

🌀 Will Zalando become the next Shein? 🤔

🌀 Will Zalando become the next Shein? 🤔

Plus: Google, Microsoft, Walmart, Amazon jump on retailer AI bandwagon🚂

Jan 21, 2024

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15 min read

🌀 AliExpress uncovers nuances between key EU countries... better late than never🤨

🌀 AliExpress uncovers nuances between key EU countries... better late than never🤨

Plus: Ecommerce’s stealth salesman lies in the art of unboxing🎁

Jan 14, 2024

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16 min read

🌀 In 2024, fast fashion is only going to get faster 🚀

🌀 In 2024, fast fashion is only going to get faster 🚀

Plus: Polish consumers can’t get enough of marketplaces, at least on affiliate links🤑

Jan 7, 2024

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15 min read

🌀 Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas

🌀 Ho-Ho-Hold Up. AI brings mixed gifts to marketplaces this Xmas

Plus: US Q4 online sales warm up before xmas with 11% rise yoy in Oct & Nov

Dec 24, 2023

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15 min read

🌀 Specialist marketplaces outsmarting the giants, especially in Europe

🌀 Specialist marketplaces outsmarting the giants, especially in Europe

Plus: Forrester envisions e-commerce rebound in 2024

Dec 17, 2023

•

14 min read

🌀 Why Amazon should acquire Farfetch?

🌀 Why Amazon should acquire Farfetch?

Plus: Monday is the new Black Friday

Dec 10, 2023

•

15 min read

🌀 Revised EU Packaging Directive could mean empty package sendout

🌀 Revised EU Packaging Directive could mean empty package sendout

Plus: Surge in secondhand sales to be boosted by “right to repair”

Dec 3, 2023

•

16 min read

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