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Oliver Buchannon
Artur Stańczuk

Chief Strategy Officer at Packhelp, the leading European packaging marketplace. Previously worked ~8 years at Bain & Co. In the past, Digital Transformation Director at the leading Polish convenience chain Żabka and Entrepreneur that launched 3 start-ups


Google’s SEO Redo Just Began

Google’s SEO Redo Just Began

PLUS: Europe’s e-Pharmacy Titans

Jul 30, 2025

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18 min read

AI Shopping Starts at Home 🛋️

AI Shopping Starts at Home 🛋️

PLUS: Secondhand Goes Mainstream in EU

Jul 27, 2025

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19 min read

Prices up across the board 💸

Prices up across the board 💸

Prime Day 2025 brought higher prices in all key categories—Apparel rose 10%, Electronics 5%, and 47% of products were priced above 2024 levels

Jul 27, 2025

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4 min read

Prime Day prices just reset 🔁

Prime Day prices just reset 🔁

Despite flashy discounts, electronics prices during Prime Day 2025 in Europe simply returned to where they were 4–6 weeks earlier, after a price build-up phase

Jul 27, 2025

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4 min read

 No 🇪🇺 ePharmacy King 👑

No 🇪🇺 ePharmacy King 👑

Every EU5 country has its own top e-pharmacy—no single brand dominates across borders

Jul 26, 2025

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4 min read

Germany and UK Rule ePharma 💊

Germany and UK Rule ePharma 💊

Germany (€4.1B) and the UK (€2.1B) generate 66% of Europe’s €9.5B e-pharmacy market thanks to their Rx-friendly regulations

Jul 26, 2025

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4 min read

Google’s Losing Ground to AI 🧠

Google’s Losing Ground to AI 🧠

1 in 4 active users now prefer AI over Google for search with Germany leading at 25% and the Nordics closely behind

Jul 26, 2025

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4 min read

AI Goes Personal 🤖

AI Goes Personal 🤖

In 2025, 30% of adults use AI weekly for work and 40% use it privately with Denmark and Sweden leading daily adoption across both

Jul 26, 2025

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4 min read

Google Shopping Reshuffled🧊

Google Shopping Reshuffled🧊

PLUS: Broken Search = Broken Sales🔍

Jul 23, 2025

•

17 min read

The Next Era of Beauty is Digital 🧴

The Next Era of Beauty is Digital 🧴

PLUS: Search > Trade Shows in B2B💎

Jul 20, 2025

•

19 min read

Retail Media Importance for Marketplaces

Retail Media Importance for Marketplaces

Insights, benchmarks and case studies of Marketplaces Retail Media in the US and Europe

Jul 20, 2025

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4 min read

Ecommerce Summer Records🌞

Ecommerce Summer Records🌞

PLUS: Why Your Cart Leaks 🏗️

Jul 16, 2025

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19 min read

More Prime Day Hype, Less Bite🛒

More Prime Day Hype, Less Bite🛒

PLUS: Shein’s Seniors Surge, Temu’s Tumble 📊

Jul 13, 2025

•

20 min read

Amazon’s Vendor Game

Amazon’s Vendor Game

PLUS: AI Clicks: Small Share, Outsized Impact

Jul 9, 2025

•

18 min read

Temu’s Global Value Revolution

Temu’s Global Value Revolution

PLUS: US Shoppers Hit the Brakes

Jul 6, 2025

•

18 min read

Who’s Winning Beauty in Europe?

Who’s Winning Beauty in Europe?

PLUS: Fast Fashion = Short Life Span

Jul 2, 2025

•

16 min read

Digital Drives More Sales Than You Realize 🤯

Digital Drives More Sales Than You Realize 🤯

PLUS: AI is the New Butler for Luxury Shoppers 🤖

Jun 25, 2025

•

18 min read

How Generations Will Shop Next Amazon Prime Day 📦

How Generations Will Shop Next Amazon Prime Day 📦

PLUS: Big 5 Stores Own Half the Web’s Wallet 🏦

Jun 22, 2025

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18 min read

🌀 Inside Amazon Prime Day's 10Y Growth 💸

🌀 Inside Amazon Prime Day's 10Y Growth 💸

Plus: Amazon's Vendor Insights 2024 💵 + TikTok Shop During 'Deals for You Days'📈

Jul 21, 2024

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14 min read

🌀 Remarkable growth of TEMU in France😲

🌀 Remarkable growth of TEMU in France😲

Plus: Marketplaces Sales Surge in 2023🚀

Jul 14, 2024

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13 min read

🌀 Is Temu spying on your data?🕵️

🌀 Is Temu spying on your data?🕵️

Plus: State of Ecommerce Traffic in 2024📊

Jul 7, 2024

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14 min read

🌀 Rise of Specialty Marketplaces 🚀

🌀 Rise of Specialty Marketplaces 🚀

Plus: TikTok Takes Over as a Discovery Platform 🔍

Jun 30, 2024

•

12 min read

🌀 Recommence Fashion Boom in Europe🌍

🌀 Recommence Fashion Boom in Europe🌍

Plus: Could Quick Commerce be The Next Big Thing in India?

Jun 23, 2024

•

14 min read

🌀 Young Prefer Social Media over Google💬

🌀 Young Prefer Social Media over Google💬

Plus: Chinese Marketplaces + Fashion Giants Eco-performance

Jun 16, 2024

•

13 min read

🌀 Temu Went Nuclear. Brace For Impact☢️

🌀 Temu Went Nuclear. Brace For Impact☢️

Plus: How Shein Can Be Cheap as BigMac Set?🍔🍟

Apr 21, 2024

•

11 min read

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