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Meta
Global
Matched surveys expose how social creates demand while Google captures the final click
Regulation, Policy & Risk
Other Companies
AI-scaled attacks push ecommerce risk into accounts, fulfillment, returns, and customer experience at once
Prompt-built dashboards turn reporting speed into a new layer of platform control
U.S. forecasts show assistant-led buying could turn social commerce into the slower channel
Assistant-originated PDP visits rose roughly sixfold—and product data now shapes the recommendation shelf
Wayfair leads, APAC runs deepest, and margin remains the weak point
Shein
Logistics & Fulfillment
Vietnam's tariff hedge could not cheaply reproduce the speed and coordination of Shein's southern China supplier network
Marketplaces generate 71.4% of ecommerce GMV
Platforms now control 60% of regional ecommerce revenue
Spain leads while France and Italy force retailers to abandon one-size regional plans
Live selling connects seller expertise, product discovery and payment inside one marketplace surface
OpenAI
Product carousels turn retailer feeds into platform-controlled comparison inventory