Archive

Dive into a collection of past posts and rediscover timeless content.

Americas

Consumer & Category Trends

Insights

GLP-1 Is Rewriting Apparel Demand

Weight loss is creating new spend, size uncertainty, and a circular-commerce opportunity for brands

Americas

Retail Media & Advertising

Insights

Social Video Becomes the Media Plan

US social ad share crosses 30% as video, automation, and commerce reshape budgets

Americas

Regulation, Policy & Risk

News

Stablecoins Face the Cash Test

FASB ties cash-equivalent treatment to direct redemption, reserve quality and auditable holder access.

Social Video Beats Television’s Combined Budget

Americas

Retail Media & Advertising

Insights

Social Video Beats Television’s Combined Budget

US ad money follows personalized feeds as linear and connected TV lose share

Americas

DoorDash

Logistics & Fulfillment

News

Other Companies

Delivery Becomes the Budget-Proof Habit

DoorDash, Uber Eats, and Instacart kept growing as consumers scrutinized other spending

Marketplaces & Platform Power

TikTok Shop

Insights

APAC

Shopee

TikTok Rewrites Indonesia's Baby Basket

Shopee wins planned purchases while TikTok Shop turns content into premium discovery demand

Branded Search's £5-for-£1 Measurement Trap

Google

Retail Media & Advertising

Branded Search's £5-for-£1 Measurement Trap

One client MMM makes Google Brand look wasteful, but incrementality still needs controlled testing

Europe

Consumer & Category Trends

Insights

Other Companies

Europe's FMCG Middle Gets Squeezed

Action and M&S gain household reach while Europe's grocery middle loses its old differentiation

Americas

Walmart

Logistics & Fulfillment

News

Walmart Turns Stores Into a Delivery Moat

Twenty-four percent US ecommerce growth shows how local inventory, faster promises and marketplace services can reinforce one another

Marketplaces & Platform Power

Amazon

Insights

Global

Amazon's Global Scale Has a Home

Five markets generate four-fifths of GMV, exposing where Amazon is strongest and weakest.

AI & Agentic Commerce

Alibaba

Global

News

Alibaba's AI Stack Starts Paying Rent

Cloud growth hit a 22-quarter high, but capital and inference costs still make the full-stack bet expensive

Americas

Social Commerce & Creator Economy

TikTok Shop

News

TikTok Shop Thins Its Commerce Engine

Bellevue cuts reach the seller, creator, governance and engineering layer behind social commerce.

Archive

GLP-1 Is Rewriting Apparel Demand

Social Video Becomes the Media Plan

Stablecoins Face the Cash Test

Social Video Beats Television’s Combined Budget

Delivery Becomes the Budget-Proof Habit

TikTok Rewrites Indonesia's Baby Basket

Branded Search's £5-for-£1 Measurement Trap

Europe's FMCG Middle Gets Squeezed

Walmart Turns Stores Into a Delivery Moat

Amazon's Global Scale Has a Home

Alibaba's AI Stack Starts Paying Rent

TikTok Shop Thins Its Commerce Engine

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Archive

GLP-1 Is Rewriting Apparel Demand

Social Video Becomes the Media Plan

Stablecoins Face the Cash Test

Social Video Beats Television’s Combined Budget

Delivery Becomes the Budget-Proof Habit

TikTok Rewrites Indonesia's Baby Basket

Branded Search's £5-for-£1 Measurement Trap

Europe's FMCG Middle Gets Squeezed

Walmart Turns Stores Into a Delivery Moat

Amazon's Global Scale Has a Home

Alibaba's AI Stack Starts Paying Rent

TikTok Shop Thins Its Commerce Engine

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.