
The European Commission wants online stores to show predictable mandatory fees in the first price and get explicit consent before a free trial turns paid. For subscription teams, the reminder before the first charge would give shoppers a second chance to decide. While lawmakers weigh the proposal, retailers can use refund requests and support tickets to find where customers already run into trouble.
News
1️⃣ EU proposal would show known fees upfront and require paid-trial consent
2️⃣ US and China extend some tariff and port-fee relief into January
3️⃣ Dollar General adds Instacart delivery from about 20,000 US stores
Insights
4️⃣ Electronics led among five categories for surveyed European AI shoppers
5️⃣ Anthropic and OpenAI dominate a snapshot of Amazon-backed AI companies by valuation
6️⃣ Surveyed US AI users preferred AI for comparing products over buying
LET’S ENTER THE MAZE!
1️⃣ News

The Maze: The European Commission proposed rules for businesses selling to EU consumers online. Shoppers would see predictable mandatory fees in the first price and would have to agree before a free trial turns paid. The European Parliament and EU governments still have to consider the proposal.

Source: European Commission factsheet. The Commission’s proposed changes to free trials, renewals and cancellation. © European Union, cropped, CC BY 4.0.
🏷️ Show the full price earlier. Sellers would include unavoidable fees they already know about when a price first appears. The proposal also targets fake stock warnings and paid extras that shoppers have to remove.
💳 Give customers a real choice. Sellers would send a reminder with the paid terms before the trial ends. If shoppers do not explicitly agree, they would not be bound to the paid plan. Sellers that offer online signup would also need a prominent way to request cancellation.
Our take: Retailers selling into the EU can check where shoppers run into problems today, while the rules are being debated.
📊 Find the costly surprises. In the Commission’s consumer survey, 26% of online buyers reported a purchase problem they felt warranted a complaint, compared with 16% of offline buyers. The survey cannot pinpoint the cause. Start with what customers flag in refunds and support tickets.
🚪 Test the exit. Amazon committed to a two-step Prime cancellation process on its EU sites in 2022. Subscription teams can count how many steps customers take to leave today and check where they give up.
2️⃣ News

The Maze: The US and China extended parts of their trade truce into January. Importers with eligible goods keep some tariff relief, and ships that would face special port fees have another two months before those charges could return.

Source: White House photo by Daniel Torok. Donald Trump and Xi Jinping at the White House during their September 24, 2026 summit.
📦 US relief covers specific goods. The US renewed 178 existing tariff exemptions on Chinese goods. To qualify, goods must match the listed descriptions and enter US commerce before 11:59 p.m. Eastern on January 9.
🚢 Both sides kept port charges on hold. The US pause runs through January 9 Eastern time and also covers duties on some Chinese port equipment. China’s pause on special fees for US-linked ships lasts until January 10.
🧾 China kept part of its tariff. The Chinese tariff commission kept an extra 10% duty on US-origin goods under this measure while deferring another 24 percentage points.
Our take: Importers have two costs to check on January orders. The product’s duties depend on customs. Any freight surcharge depends on the carrier.
📋 Check each product. The US confirmed in October that its underlying 2018 China tariffs still apply. Check which duties remain before pricing the next order.
🧮 Read the freight terms. Maersk told customers in 2025 it planned no surcharge for the vessel fee. That makes the carrier’s current terms worth checking before assuming it will pass a fee through.
3️⃣ News

The Maze: Dollar General now takes same-day orders through Instacart, a grocery delivery app and website, at about 20,000 stores in 48 U.S. states. Customers can buy essentials from a nearby participating Dollar General or pOpshelf, the retailer’s home and party goods chain.

Source: Instacart. The launch image shows the Dollar General storefront in the Instacart app alongside a physical store.
🏪 A wider rollout. The September agreement outlined a pilot at about 7,000 stores in six states. Instacart confirmed the larger rollout on November 10.
📦 Same-day from the store. Shoppers order in Instacart and get goods delivered from a local location. Instacart advertises delivery in as little as 30 minutes where available.
Our take: Dollar General gets another chance to win the order from someone who already opens a delivery app when they run out of milk.
📍 Find the extra orders. By January, Dollar General already offered its own delivery at more than 17,000 stores, alongside DoorDash and Uber Eats. The first test is whether Instacart brings in purchases the chain would otherwise miss.
🧾 Watch the total at checkout. Instacart’s launch image shows no item markups on the Dollar General storefront. Service and delivery fees can still apply. On a small order, those fees can determine whether the shopper chooses delivery or walks into the store.
4️⃣ Insight

The Maze: Deloitte surveyed shoppers across 15 European countries in May 2026. Among 7,512 respondents aged 18–59 who had used AI while shopping, electronics led the five reported categories.
💻 Electronics leads. In that group, 53% used AI while shopping for consumer electronics. Think of asking an assistant which washing machines fit your kitchen before visiting a store.
🛒 Groceries show up too. In the same group, 41% used it for fashion and apparel, 35% for travel and experiences, 33% for beauty and care, and 27% for groceries. Shoppers could name more than one category.
Our take: Electronics retailers have two chances to win. Help the shopper choose a model, then make the offer worth choosing.
🔎 Make specs comparable. Across categories, among the 7,512 AI shoppers, 57% used AI to compare products. List dimensions and compatibility against the exact model number so an assistant can narrow the options.
📦 Show the full cost. Across categories, among the same 7,512 AI shoppers, 39% used retailer websites at the purchase stage. Put delivery and installation costs beside the price so shoppers can compare offers once they have a model in mind.
5️⃣ Insight

The Maze: Amazon backs Anthropic, the maker of Claude, and OpenAI, the maker of ChatGPT. Their size dominates a snapshot of 11 private AI companies Amazon had backed as of October 2026.
📊 Two labs account for about 87%. In Ben Carden's October 22 tally, Anthropic and OpenAI were worth $1.82 trillion of the $2.10 trillion combined. The tally adds up full company valuations from funding rounds and deals, some of them reported estimates.
💵 Amazon funded its OpenAI investment. Its filing shows that by September 30 Amazon had funded $50 billion in OpenAI preferred stock, a class of shares with special terms.
Our take: The OpenAI deal and the robotics investments give Amazon two ways to put its capital to work.
☁️ Sell computing power. The OpenAI agreement includes planned use of Amazon’s Trainium chips, processors used to run AI workloads. That creates a potential source of cloud sales even if the value of its OpenAI stake stalls.
📦 Test the warehouse case. The list includes five robotics firms valued at about $57 billion combined. A small share of the total can still matter on the warehouse floor if a robot lowers the cost of a repetitive task. A funding valuation alone cannot tell an operator whether it will.
6️⃣ Insight

The Maze: EMARKETER asked 823 US residents aged 15–80 who used generative AI weekly which shopping tasks they preferred to use it for. Its April 2026 figures show stated preferences, and respondents could favor AI for more than one task.
🔎 Comparing comes first. In the survey, 44% preferred AI for comparing products, 38% for comparing prices and 34% for recommendations. An assistant can help a shopper narrow a list or weigh competing offers.
🛒 Looking up an item differs from ordering it. In the same group, 28% preferred AI for looking up a specific product and 9% for completing a purchase. These are separate answers about tasks, so they cannot show how many people went on to buy.
Our take: Retailers can compete to be the seller an assistant recommends while keeping the purchase on their own site.
🏪 Compete for the recommendation. 31% preferred AI for finding the best place to buy. If assistants can use accurate model names, live prices and stock, retailers could test whether sharing those details wins more store visits.
📦 Track what happens at the store. The share that preferred AI to find a seller was 22 percentage points more than the share that preferred AI for buying. Before trying checkout inside an assistant, measure how often its referrals reach the right product page and turn into orders.
🧰 Resources
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🤖 AI prompts: 12 AI Prompts for UGC Concepts & Creator Briefs or 👉 All here
📅 Events: E-Commerce-Tag Regensburg 2026 or 👉 All here
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🗞️ Quick hits
Everything else you should know
✈️ United bars unauthorized AI agents from booking flights. The rule applies even if a traveler approves the action. AI can still help plan trips.
💳 Fiserv starts shifting clients to one debit network. It plans to sell the other if it gets a suitable offer or close it otherwise.
💳 Germany challenges PayPal’s ban on checkout surcharges. The competition regulator says the rule may hurt cheaper rivals. PayPal can respond before a final decision.
🛍️ Marks & Spencer aims for nearly half of fashion, home and beauty sales online. It also targets operating margins above 10% online and in stores.
🛒 Gopuff adds checkout to the Grok Bot AI assistant. Shoppers with a linked Gopuff account can approve deliveries to addresses Gopuff serves.
🛠️ Lowe’s links rewards to Bilt in the U.S.. Members can earn points on eligible purchases and use rewards for maintenance at qualifying addresses.
🔎 Reddit tests U.S. product review pages. AI organizes forum comments on about 10,000 products, and shoppers can open the original discussions.
THAT’S IT FOR TODAY!
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