This website uses cookies
Read our Privacy policy and Terms of use for more information.
OUR PRODUCT
Description
Reports
Deep‑dive trend reports
Databases
Macro & marketplace data
Guides
Resources & playbooks
Dive into a collection of past posts and rediscover timeless content.
Jul 27, 2025
Despite flashy discounts, electronics prices during Prime Day 2025 in Europe simply returned to where they were 4–6 weeks earlier, after a price build-up phase
Prime Day 2025 had more deals but smaller discounts—unless you're a logged-in Prime member, who got 2x more 50%+ offers and a 50% increase in Day 2 exclusives
Jul 26, 2025
Every EU5 country has its own top e-pharmacy—no single brand dominates across borders
Germany (€4.1B) and the UK (€2.1B) generate 66% of Europe’s €9.5B e-pharmacy market thanks to their Rx-friendly regulations
Clothing makes up over half of second-hand sales in top EU markets and hits a whopping 70% in Spain’s resale economy
Germany leads Europe’s €25B second-hand market with €6.5B in resale sales, followed by France (€5.8B) and the UK (€5.1B), as reuse becomes a mainstream shopping habit
Travel, electronics, and DIY are the top 3 categories where active AI users rely on AI to compare, research, and decide what to buy
17% of active users rely on AI most or every time they buy online with UK shoppers leading adoption and trust in AI-powered decisions
1 in 4 active users now prefer AI over Google for search with Germany leading at 25% and the Nordics closely behind
In 2025, 30% of adults use AI weekly for work and 40% use it privately with Denmark and Sweden leading daily adoption across both