Geo: Europe
Area: Software
Type: Consumer
Theme: AI

🌀 Key points

  • Denmark leads daily AI use at work (35%) and privately (45%)

  • UK tops AI adoption gap: 17% daily at work vs 42% privately

  • Germany lags behind with only 12% using AI at work weekly

💎 Data Gem

🧠 AI is Everyone’s Assistant Now

AI isn't just for coders and consultants anymore. It's helping people find recipes, finish emails, and even choose gifts. The data from Verdane’s 2025 report shows that AI is quietly reshaping both our jobs and our lives—with Denmark and Sweden leading the charge.

🗺️ What’s the Maze?

Verdane surveyed 7,282 adults across the UK, Germany, and the Nordics to map how often people use conversational AI tools like ChatGPT, Gemini, or Copilot.

At work, 30% of people use AI daily or weekly. In their private lives, 40% do. But that’s just the average. Denmark comes in hot with 35% of adults using AI frequently at work and 45% in personal life. Sweden follows closely.

The UK paints an interesting contrast: 17% use AI at work weekly, but a much higher 42% tap into it privately. Germany lags, with only 12% using it weekly for work and 42% for personal life.

Let’s be clear—this isn’t just dabbling. This is about integrating AI into everyday workflows and decisions. Respondents who use AI regularly are confident about the future:

  • 95% expect their private use to grow or stay high

  • 83% say the same about work usage

So, what’s happening here? Personal use cases like finding vacation deals, managing finances, or writing emails are easier to discover and feel more rewarding. It’s like AI is your clever sidekick who helps you get stuff done without needing IT approval.

🏁 Why It Matters?

This split—higher personal use than work—is more than a curiosity. It’s a warning for companies stuck in old playbooks.

Here’s why this data matters:

  • Workplaces are behind. Many still don’t allow or promote AI usage. That’s a missed opportunity as employees are already learning privately.

  • National cultures matter. Nordic countries lead partly due to digital openness and fewer perceived language barriers. The UK benefits from AI tools defaulting to English.

  • Germany is cautious. Cultural conservatism around privacy and tech adoption slows the pace.

For brands and ecommerce platforms, the implications are clear:

  • Build AI-friendly content that’s visible in LLMs

  • Stop relying solely on SEO and paid ads—AI is skipping the click

  • Expect more consumer questions to be answered by bots, not websites

This isn’t about replacing work; it’s about enhancing how people search, decide, and act. Companies stuck optimizing Google rankings may find themselves optimized out of the customer journey entirely.

If you're a retailer or platform—your next customer might first meet you in an AI chat window. If you’re not there, you’re nowhere.

🎓 Found this insightful?

📖 Data Source

Name: Only for MarketMaze+ subscribers
Publish date: Only for MarketMaze+ subscribers
Region: Only for MarketMaze+ subscribers
Method: Only for MarketMaze+ subscribers
Link to source: Only for MarketMaze+ subscribers

See raw data from the chart below 👇 ((Only for MarketMaze+ subscribers)

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