Historical organizer website image; illustration for this edition, not a photograph of the upcoming event.
Ecommerce growth and conversion · Digital marketing and customer journeys · Business visitors: free if eligible
Webwinkel Vakdagen 2027 is scheduled for 7–8 April 2027 in Utrecht. The venue is Jaarbeurs Utrecht. Useful for Dutch ecommerce teams comparing suppliers and operator cases across a broad exhibition. Shortlist meetings before arrival.
Official event or organizer identity.
📅 WHEN
7–8 April 2027
💰 PRICE RANGE
Business visitors: Free, subject to eligibility
Check current ticket options ↗
Exact visitor opening and closing hours were not confirmed in the checked edition material.
The organizer advertises free business visitor admission, but 2027 tickets are not yet available. Premium access and student-group arrangements differ.
🎯 Why go
Useful for Dutch ecommerce teams comparing suppliers and operator cases across a broad exhibition. Shortlist meetings before arrival.
👥 Who it is for
✅ Best for
Ecommerce, marketing, logistics and technology teams; business visitors.
◌ Probably not for
Visitors wanting an intimate workshop or treating the 2026 roster as confirmed for 2027.
📊 Scale
The homepage advertises annual series scale of 13,000+ visitors, 200+ speakers and 290+ exhibitors. These are planning context, not actual 2027 attendance.
Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings. Programme, speakers and floor-plan links are labelled 2026. The April 2027 dates are confirmed; the old roster is historical.
🧭 Key topics
🛒 Ecommerce growth and conversion
🤖 Digital marketing and customer journeys
📊 Commerce platforms and AI
🤝 Fulfilment and delivery
📦 Supplier discovery
These themes summarise the sourced programme or established series positioning. They are not a promise of individual sessions.
🎤 What to expect
Exhibition floor Compare ecommerce suppliers.
Conference programme Earlier editions combined keynotes and specialist talks.
Business access Free business visitor tickets are advertised; 2027 registration is not yet available.
Planning app The organizer offers the WWV Connect route.
Historical recap The site preserves photographs and talks from prior editions.
Formats are described from organizer material. Meetings, access and outcomes depend on the relevant pass and participation. Exact visitor opening and closing hours were not confirmed in the checked edition material.
Programme, speakers and floor-plan links are labelled 2026. The April 2027 dates are confirmed; the old roster is historical. Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings.
↩️ Past editions
2025 — The organizer reports 12,140 visitors and more than 200 talks at the 2025 edition.
💬 What people said about 2025
👍 What worked
Picqer valued warehouse conversations and its roundtable discussions.
First-person exhibitor account; commercial, self-selected and historical.
⚠️ What fell short
No usable edition-specific attributable negative account found in the organizer/participant sources and saved targeted searches. Absence is not a satisfaction claim.
Sources
About this guide: Checked 3–4 October 2026. Current plans, past-edition figures and selected participant accounts are labelled separately. Missing public information stays unknown. Check the official registration page before booking.
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