Organizer conference-room photograph; edition year not stated.
Q4 ecommerce operations and Black Friday planning · TikTok Shop, content and customer acquisition · General: free if eligible
Web-ecom’s 12 October 2026 programme is a focused training day at Hotel Nicolaus in Bari. It centres on preparing online businesses for the final quarter of the year.
📅 WHEN
12 October 2026
Mon 09:00–18:00 (Rome time)
💰 PRICE RANGE
General: Free, subject to eligibility
Check current ticket options ↗
Free admission is reserved for eligible entrepreneurs, startups and ecommerce/marketing managers after organiser accreditation, with limited places. Provider eligibility was not confirmed.
🎯 Why go
A practical option for an operator who wants a concentrated day on Q4 selling, marketplace choices and applied AI. Arrive with a concrete trading problem.
👥 Who it is for
✅ Best for
Entrepreneurs, startup teams and ecommerce or marketing managers whose accreditation is approved.
◌ Probably not for
Visitors expecting the scale or multi-stage format of earlier Web-ecom festivals, or assuming a free application guarantees a place.
📊 Scale
The site’s 5,000+ participants and 150+ experts refer to cumulative earlier editions, not the 2026 training day. No reliable current-edition audience forecast was found.
The October 2026 training page is the relevant programme. Earlier multi-day editions should not be used to imply the same current format.
🧭 Key topics
🛒 Q4 ecommerce operations and Black Friday planning
🤖 TikTok Shop, content and customer acquisition
🤝 Amazon and marketplace selling
📊 Applied AI for online businesses
📦 B2B online sales
Five themes summarise the published programme or advertised format. Earlier programme material is identified in the line-up note.
🎤 What to expect
Focused training. The 2026 page advertises six hours of training.
Named trainer. Daniele Rutigliano is identified in the current programme.
Marketplace decisions. Amazon and TikTok Shop feature in the training themes.
Practical planning. The agenda is framed around the final quarter of 2026.
One-day timetable. Registration is from 09:00, sessions from 09:30 and closing at 18:00.
Published formats describe planning opportunities, not guaranteed access, attendance or business outcomes.
The October 2026 training page is the relevant programme. Earlier multi-day editions should not be used to imply the same current format.
↩️ Past editions
2023 — The organiser’s past-editions archive lists 2023 alongside 2017, 2018 and 2019. These earlier festival formats are historical context for the smaller 2026 training day.
💬 What people said
👍 What worked
No usable attributable first-person favourable assessment for this exact event or clearly labelled prior edition was found. Organizer announcements and unrelated editions are not participant reviews.
⚠️ What fell short
No credible attributable critical account was found in the bounded searches. This does not establish universal participant satisfaction.
Sources
About this guide: Research checked 3 October 2026. Organiser claims and small samples of participant feedback are distinguished. Confirm mutable dates, access, schedules and prices before committing.
Improve this guide Have a correction or an attributable first-person account? Send the source and edition year.
