The Maze: Temu ranked first in Croatia, Finland, Hungary and Slovenia in ECDB’s 2025 ecommerce retailer rankings. None has a local Amazon storefront or a domestic marketplace at the scale of Allegro or bol. The finding puts a useful boundary around Temu’s European advance: competition varies sharply by country. The [ranking](<https://ecdb.com/blog/temu-s-first-rank/5260>) was published on September 15 and covered again on September 21; these are last year’s positions, not a live scorecard of 2026 sales.
Source: ECDB. The map shows Temu’s position in European ecommerce retailer rankings for 2025.
Source: ECDB. The map shows Temu’s position in European ecommerce retailer rankings for 2025.
Four markets reveal an opening. Temu, PDD Holdings’ broad online marketplace, sells low-priced goods across many categories. Its first-place markets already had shoppers comfortable buying from foreign sites, without a comparably dominant local marketplace in their way. That makes the competitive gap more specific than “Europe likes cheap products.” A retailer faces a different challenge when customers have no entrenched destination for broad online shopping. Absence of a local Amazon storefront also does not mean Amazon cannot serve those customers.
France prevents an easy small-market explanation. Temu placed [second](<https://ecommercenews.eu/temu-ranks-first-in-four-european-ecommerce-markets/>) in eight countries, including France, where Amazon leads and local competition is substantial. The same group includes Austria, Bulgaria, Czechia, Greece, Norway, Portugal and Slovakia. Low prices and a wide assortment can attract shoppers even in crowded markets. The ranking establishes position, however, without showing the distance to the leader. Second place could conceal a large gap; it cannot be turned into a sales-share estimate, much less a profitability claim.
The measurement has boundaries. ECDB is an ecommerce data provider, and its [methodology](<https://ecdb.com/methodology>) combines transactions, retailer disclosures, web traffic and estimates. Marketplace volumes include third-party sellers: the value of goods sold is not the platform’s own fee revenue. Online orders collected in stores count; purely offline sales do not. The country ranking therefore describes ecommerce competition, not all retail spending. It supplies no basis for declaring that Temu captures most household shopping or has already won every product category.
The next comparison is the delivered offer. Temu has been building local supply and logistics in Europe. Its previously stated [80% ambition](<https://ecommercenews.eu/temu-80-of-european-sales-via-local-warehouses/>) concerns orders shipped from local warehouses, not an achieved share verified by this ranking. Stock closer to customers can shorten delivery times and reduce reliance on individual cross-border shipments. It also requires inventory and fulfillment capacity. For rivals, the useful question is whether their advantage in delivery, product confidence or returns remains valuable as the low-price competitor improves its service.
Why it matters: Retailers should assess Temu country by country and category by category. Copying its prices across the whole range could sacrifice margin without solving the reason customers leave. Compare complete baskets, delivery promises and return friction where products overlap; defend a specific reason to buy locally. The next ranking can test whether Temu holds its positions under changed costs. This one establishes the starting point, without proving what caused every gain or how durable it will be.
Sources: [Ecommerce News Europe](<https://ecommercenews.eu/temu-ranks-first-in-four-european-ecommerce-markets/>) | [ECDB ranking](<https://ecdb.com/blog/temu-s-first-rank/5260>) | [ECDB methodology](<https://ecdb.com/methodology>) | [Local warehouse context](<https://ecommercenews.eu/temu-80-of-european-sales-via-local-warehouses/>)
