Organizer gallery photograph labelled 2022; historical illustration, not 2026 attendance.
Ecommerce strategy and growth · AI in commerce · General admission: paid, $$ · Eligible members partners: free if eligible
Shopping Today 2026 is scheduled for 8 October 2026 in Utrecht. The venue is DeFabrique. Useful for Dutch ecommerce operators connecting strategy with practical implementation cases. Choose sessions against an operating question.
Official series identity.
📅 WHEN
8 October 2026
💰 PRICE RANGE
General admission: $$ · 450 EUR
Eligible members partners: Free, subject to eligibility
Check current ticket options ↗
Published session programme runs 09:15–17:10; this is programme timing, not a separately confirmed building opening window.
Current Late Bird EUR 450. Earlier EUR 325/350/425 phases have expired. Eligible member/partner allocations are limited and code-based. Lunch and drinks are included; VAT treatment was not clear in the checked FAQ.
🎯 Why go
Useful for Dutch ecommerce operators connecting strategy with practical implementation cases. Choose sessions against an operating question.
👥 Who it is for
✅ Best for
Ecommerce, digital marketing, customer-experience and retail leadership teams.
◌ Probably not for
Visitors expecting a free public exhibition or a dedicated technical certification course.
📊 Scale
The organizer advertises 1,400+ professionals and 70+ speakers. These are promotional scale, not final 2026 attendance.
Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings. The 2026 programme and practical-information routes are published.
🧭 Key topics
🛒 Ecommerce strategy and growth
🤖 AI in commerce
📊 Digital marketing
🤝 Customer experience
📦 Operational execution
These themes summarise the sourced programme or established series positioning. They are not a promise of individual sessions.
🎤 What to expect
Conference programme Specialist talks run across the published schedule.
Peer networking Breaks create opportunities for operator conversations.
Membership access Some partner and membership categories receive restricted complimentary tickets.
Catering Lunch and drinks are included in the stated ticket offer.
Venue day DeFabrique hosts the one-day event.
Formats are described from organizer material. Meetings, access and outcomes depend on the relevant pass and participation. Published session programme runs 09:15–17:10; this is programme timing, not a separately confirmed building opening window.
The 2026 programme and practical-information routes are published. Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings.
↩️ Past editions
2025 — The organizer maintains an explicitly labelled 2025 atmosphere gallery.
💬 What people said
👍 What worked
No usable edition-specific attributable positive account found in the organizer/participant sources and saved targeted searches. Absence is not a satisfaction claim.
⚠️ What fell short
No usable edition-specific attributable negative account found in the organizer/participant sources and saved targeted searches. Absence is not a satisfaction claim.
Sources
About this guide: Checked 3–4 October 2026. Current plans, past-edition figures and selected participant accounts are labelled separately. Missing public information stays unknown. Check the official registration page before booking.
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