Organizer photograph of Retail Forum Madrid 2026; illustrative for March 2027.
Retail strategy and customer loyalty · Unified commerce across stores and online · Brands / retailers: free if eligible · Non-retailers: paid, $$$
Retail Forum Madrid is scheduled for 17 March 2027 in IFEMA Pavilion 5. Its “Horizonte 2027” programme connects AI, unified commerce, customer loyalty and the physical store.
📅 WHEN
17 March 2027
💰 PRICE RANGE
Brands / retailers: Free, subject to eligibility
Non-retailers: $$$ · 1399 EUR
Check current ticket options ↗
Full daily opening and closing times were not confirmed on the official edition pages checked.
Sponsor-funded invitation; organizer reviews request. Published non-retailer ticket €1,399; tax treatment not stated on 2027 registration page. USD bands use published admission amounts and NBP mid-rates dated 2 October 2026; tax treatment is described per role and travel is excluded.
🎯 Why go
Useful when ecommerce, store technology and customer data need one commercial agenda. Compare practical retail cases with the advertised technology experiences.
👥 Who it is for
✅ Best for
Retail and consumer-brand decision-makers, plus providers using the paid or sponsorship route.
◌ Probably not for
People seeking ecommerce-only training or assuming an advisory-board member is a confirmed stage speaker.
📊 Scale
The current page’s counters return zero in the retrieved text and are not usable scale evidence. No unambiguous 2027 attendance or speaker total was confirmed.
The 2027 page names an advisory board but its speaker block still contains placeholders. Sponsors labelled 2026 must not be relabelled as confirmed 2027 exhibitors.
🧭 Key topics
🛒 Retail strategy and customer loyalty
🤖 Unified commerce across stores and online
🤝 Agentic AI and autonomous retail
📊 Data, growth and retail media
📦 Connected stores, RFID and automation
Five themes summarise the published programme or advertised format. Earlier programme material is identified in the line-up note.
🎤 What to expect
Retail sessions. The preview covers leadership and commercial change.
Future-store experiences. Selected interactive experiences require prior registration.
Big Ideas. The format advertises cases and discussion with retail leaders.
Demo Station. Technology-oriented conversations complement the stages.
Networking. The published passes include coffee-break and cocktail networking.
Published formats describe planning opportunities, not guaranteed access, attendance or business outcomes.
The 2027 page names an advisory board but its speaker block still contains placeholders. Sponsors labelled 2026 must not be relabelled as confirmed 2027 exhibitors.
↩️ Past editions
2026 — The organiser and iSeazy’s participant recap document the previous Madrid edition on 18 March 2026 at IFEMA.
💬 What people said about 2026
👍 Practical retail exchange
iSeazy’s participant account, attributed to Cristina Martos, valued the practical exchange and perspectives on the future of retail at the Madrid 2026 edition.
A participating provider’s promotional recap; it is not a representative attendee survey.
⚠️ What fell short
No credible attributable critical account was found in the bounded searches. This does not establish universal participant satisfaction.
Sources
About this guide: Research checked 3 October 2026. Organiser claims and small samples of participant feedback are distinguished. Confirm mutable dates, access, schedules and prices before committing.
Improve this guide Have a correction or an attributable first-person account? Send the source and edition year.
