Organizer photograph of Retail Forum Madrid 2026; series context, not the Barcelona edition.
Retail strategy, customers and new models · Connected commerce across physical and digital channels · Brands / retailers: free if eligible · Non-retailers: paid, $$$
Retail Forum Barcelona is scheduled for 27 October 2026 at Hilton Barcelona. The preview connects Catalan retail leadership with AI, connected commerce and the changing store.
📅 WHEN
27 October 2026
💰 PRICE RANGE
Brands / retailers: Free, subject to eligibility
Non-retailers: $$$ · 1399 EUR
Check current ticket options ↗
Full daily opening and closing times were not confirmed on the official edition pages checked.
Free sponsor-funded invitation after registration. Published paid entrance €1,399 plus VAT; sponsorship is a separate route. USD bands use published admission amounts and NBP mid-rates dated 2 October 2026; tax treatment is described per role and travel is excluded.
🎯 Why go
Useful for retail teams coordinating customer strategy, store operations and technology. Check the final line-up before choosing sessions: the preview still contains speaker placeholders.
👥 Who it is for
✅ Best for
Retailers, consumer brands and decision-makers working across stores and ecommerce; providers use a separate paid route.
◌ Probably not for
People assuming the Madrid programme or 2025 Barcelona venue applies to this edition, or treating placeholder speakers as confirmed names.
📊 Scale
No unambiguous edition-specific attendance total was confirmed on the page checked. Dynamic counters and sponsor logos are not treated as a participant count.
The 2026 page contains speaker placeholders and a sponsor block. Hilton Barcelona is the current venue; the 2025 edition used Barceló Sants.
🧭 Key topics
🛒 Retail strategy, customers and new models
🤖 Connected commerce across physical and digital channels
🤝 AI, automation and data
📊 Augmented stores and personalised service
📦 Social commerce and creator-led discovery
Five themes summarise the published programme or advertised format. Earlier programme material is identified in the line-up note.
🎤 What to expect
Parallel content rooms. The preview separates strategy/customer models from AI, data and connected commerce.
Retail cases. The advertised programme is framed around practical business challenges.
Future-store experience. Demonstrations explore physical and digital retail technology.
Regional networking. The event targets the Catalan retail community.
Provider conversations. Sponsors and solution partners participate alongside retailers.
Published formats describe planning opportunities, not guaranteed access, attendance or business outcomes.
The 2026 page contains speaker placeholders and a sponsor block. Hilton Barcelona is the current venue; the 2025 edition used Barceló Sants.
↩️ Past editions
2025 · 4th edition — SEIDOR’s event listing documents the fourth Barcelona edition on 21 October 2025 at Barceló Sants.
💬 What people said about 2025
👍 A focused CRM contribution
Splio’s account of the Barcelona 2025 forum says Martha Suau’s AI/CRM contribution drew engagement and describes the retail conversations around it.
A supplier-selected account centred on its own contribution. It is narrower than an overall event-quality review.
⚠️ What fell short
No credible attributable critical account was found in the bounded searches. This does not establish universal participant satisfaction.
Sources
About this guide: Research checked 3 October 2026. Organiser claims and small samples of participant feedback are distinguished. Confirm mutable dates, access, schedules and prices before committing.
Improve this guide Have a correction or an attributable first-person account? Send the source and edition year.
