Official NRF Europe series artwork from NRF Sponsorship; illustrative, not an attendance photograph.
Agentic AI and customer discovery · Personalisation and connected customer journeys · Brands retailers expo: free if eligible · Brands retailers all access: paid, $$ · Vendors expo: paid, $$ · Vendors all access: paid, $$
NRF Retail’s Big Show Europe 2026 took place on 15–17 September 2026 in Paris. The venue is Paris Expo Porte de Versailles. Useful context for retail leadership comparing international cases and technology suppliers through a European lens.
Official event or organizer identity.
📅 WHEN
15–17 September 2026
💰 PRICE RANGE
Brands retailers expo: Free, subject to eligibility
Brands retailers all access: $$ · 649 EUR
Vendors expo: $$ · 449 EUR
Vendors all access: $$ · 949 EUR
Check current ticket options ↗
Exact edition opening and closing hours were not confirmed in the material checked.
Historical 2026 pass amounts: qualified retailers Expo free / All-Access EUR 649; providers Expo EUR 449 / All-Access EUR 949, excluding VAT. The present site redirects pass actions towards updates; these fees do not establish a future price. Expo scope excludes the full conference.
🎯 Why go
Useful context for retail leadership comparing international cases and technology suppliers through a European lens.
👥 Who it is for
✅ Best for
Retail, ecommerce, technology and transformation leaders; choose Expo or All-Access scope according to the sessions needed.
◌ Probably not for
Visitors assuming a free Expo Pass includes the full conference, or importing New York NRF attendance and programme claims into Paris.
📊 Historical scale
70+ countries represented in 2026
300nearly exhibitors reported for 2026
200+ speakers reported for 2026
80+ sessions reported for 2026
The 2026 organizer recap reports participants from more than 70 countries, nearly 300 exhibitors, more than 200 speakers and more than 80 sessions. It says thousands attended without an exact attendee total.
Official programme and participant routes were checked. A directory link is a planning resource, not a guarantee of attendance. The archived agenda, speaker and exhibitor directories are explicitly labelled 2026. This guide concerns the Paris edition and does not reuse New York’s numbers.
🧭 Key topics
🛒 Agentic AI and customer discovery
🤖 Personalisation and connected customer journeys
📊 Retail media and data monetisation
🤝 Supply-chain resilience and productivity
📦 Physical-store investment and unified commerce
Themes summarise the sourced event positioning and published content; they are not a promise of individual sessions.
🎤 What to expect
Keynotes. All-Access scope covers the main conference; check the archived pass terms.
Exhibition. Expo access focuses on supplier demonstrations and listed activities.
Startup discovery. Startup Hub and Innovators Showcase broaden the supplier mix.
Business meetings. The organizer offered a meeting service.
International cases. The European programme combined retail operators and technology partners.
Formats are described from organizer sources; participation does not guarantee meetings or commercial results. Exact edition opening and closing hours were not confirmed in the material checked.
The archived agenda, speaker and exhibitor directories are explicitly labelled 2026. This guide concerns the Paris edition and does not reuse New York’s numbers. Official programme and participant routes were checked. A directory link is a planning resource, not a guarantee of attendance.
↩️ Past editions
2025 — The inaugural European edition included Paris store tours. The 2026 recap identifies 2026 as the second European edition.
💬 What people said about 2025
👍 What worked
The Kooples CIO Michael Alimi valued the 2025 store tours behind the scenes at Hermès, Le Bon Marché and La Grande Épicerie.
Named organizer-curated testimonial explicitly identifying 2025; narrow store-tour perspective.
⚠️ What fell short
No usable edition-specific attributable negative account found in the organizer/participant sources and saved targeted searches. Absence is not a satisfaction claim.
Sources
About this guide: Checked 3 October 2026. Current plans, past-edition figures and selected participant accounts are labelled separately. Missing public information stays unknown. Recheck mutable details and media permission before publication.
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