Organizer website artwork or photograph; illustrative context. Its capture year is unconfirmed unless explicitly stated.
Retail technology and AI · Customer experience and store operations · Brands retailers expo: free if eligible · Brands retailers all access: paid, $$ · Brands retailers nonmember all access: paid, $$$ · Retail member all access: paid, $$ · Retail nonmember all access: paid, $$$ · Nonretail member: paid, $$$ · Nonretail nonmember: paid, $$$ · Retail expo: free if eligible
NRF Retail’s Big Show 2027 is scheduled for 10–12 January 2027 in New York. The venue is Jacob K. Javits Convention Center. Useful for teams comparing enterprise retail technology and testing whether a supplier can answer a specific operating question. Arrive with a shortlist.
Official event or organizer identity.
📅 WHEN
10–12 January 2027
💰 PRICE RANGE
Brands retailers expo: Free, subject to eligibility
Brands retailers all access: $$ · 1200 USD
Brands retailers nonmember all access: $$$ · 2200 USD
Retail member all access: $$ · 1200–1400 USD
Retail nonmember all access: $$$ · 2200–2400 USD
Nonretail member: $$$ · 2600 USD
Nonretail nonmember: $$$ · 3800 USD
Retail expo: Free, subject to eligibility
Check current ticket options ↗
Exact visitor opening and closing hours were not confirmed in the checked edition material.
USD per person. Retail member All-Access advance USD 1,200 and retail nonmember USD 2,200 through 19 November 2026; later phases reach USD 1,400 and USD 2,400. Non-retail member USD 2,600, maximum five attendees per company; nonmember USD 3,800, maximum two. Qualified Retail Expo Pass is free through 30 December, then USD 100; excludes most All-Access conference content. Team, educator and delegation rates differ. Additional programmes may cost extra.
🎯 Why go
Useful for teams comparing enterprise retail technology and testing whether a supplier can answer a specific operating question. Arrive with a shortlist.
👥 Who it is for
✅ Best for
Retail and brand leaders across digital, stores, technology, supply chain and marketing.
◌ Probably not for
Independent retailers expecting a small-business-only programme; Expo-only visitors expecting unrestricted keynote access.
📊 Scale
The homepage describes more than 41,000 professionals as annual series scale. This is neither a verified 2027 headcount nor a dated final attendance report.
Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings. The homepage prominently lists NRF 2026 speakers. These names are historical; use the 2027 agenda and exhibitor routes for planning.
🧭 Key topics
🛒 Retail technology and AI
🤖 Customer experience and store operations
📊 Commerce and retail media
🤝 Supply chain and reverse logistics
📦 Startups and innovation
These themes summarise the sourced programme or established series positioning. They are not a promise of individual sessions.
🎤 What to expect
Technology exhibition Compare suppliers across the main Expo and specialist areas.
Conference content All-Access covers keynotes and featured sessions; Expo admission has narrower access.
Innovation areas The organizer lists a Startup Hub, Innovators Showcase and AI Stage.
Retail networking The opening party and other formats provide structured and informal contact.
Extra programmes Offsite commerce media, supply-chain and AI events have their own eligibility and fees.
Formats are described from organizer material. Meetings, access and outcomes depend on the relevant pass and participation. Exact visitor opening and closing hours were not confirmed in the checked edition material.
The homepage prominently lists NRF 2026 speakers. These names are historical; use the 2027 agenda and exhibitor routes for planning. Organizer navigation and participant routes were checked. Historical directories remain historical; named participants are not guaranteed meetings.
↩️ Past editions
2026 — The official recap preserves New York 2026 talks, blogs, photographs and videos.
💬 What people said about 2026
👍 What worked
Mark Fletcher valued the floor’s energy, AI sessions and early exposure to retail trends.
Mark Fletcher, retailer and retail-software founder, 15 January 2026. One self-selected account from NRF 2026; commercial interests disclosed. Not a forecast for 2027.
⚠️ Planning friction
Fletcher found enterprise and supplier marketing dominant, weak answers to specific AI questions, and little visibility for independent neighbourhood retailers.
Mark Fletcher, retailer and retail-software founder, 15 January 2026. One self-selected account from NRF 2026; commercial interests disclosed. Not a forecast for 2027.
Sources
About this guide: Checked 3 October 2026. Current plans, past-edition figures and selected participant accounts are labelled separately. Missing public information stays unknown. Check the official registration page before booking.
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