Official Forum Retail 2026 artwork.
Retail strategy, channels and customer economics · AI, technology and implementation returns · Brands / retailers: free if eligible · Brands retailers prime: paid, $ · Non-retailers: paid, $$
Forum Retail is scheduled for 11–12 November 2026 at Superstudio Più in Milan. The programme combines retail leadership, technology providers and practical training formats.
📅 WHEN
11–12 November 2026
💰 PRICE RANGE
Brands / retailers: Free, subject to eligibility
Brands retailers prime: $ · 99 EUR
Non-retailers: $$ · 499 EUR
Check current ticket options ↗
Full daily opening and closing times were not confirmed on the official edition pages checked.
Standard pass €0; excludes vendors and consultants. Prime pass €99; suppliers and consultants excluded. Business pass €499. USD bands use published admission amounts and NBP mid-rates dated 2 October 2026; tax treatment is described per role and travel is excluded.
🎯 Why go
Useful when ecommerce choices depend on stores, customer data and the wider retail operating model. Compare case studies with provider claims and the economics of implementation.
👥 Who it is for
✅ Best for
Retail and brand leaders in commerce, marketing, technology, customer experience and operations.
◌ Probably not for
Visitors expecting every pass to include the same classes, or suppliers assuming the free retailer category applies to them.
📊 Scale
1,500+ retailers advertised for 2026
300 speakers advertised for 2026
150+ technology providers advertised for 2026
40+ case studies advertised for 2026
The organiser advertises 1,500+ retailers, 300 speakers, 150+ technology providers and 40+ case studies for 2026. These are programme expectations, not observed final attendance.
Use the November programme and role-specific pass descriptions. Prior-edition photographs and the 2025 participant account are labelled separately.
🧭 Key topics
🛒 Retail strategy, channels and customer economics
🤖 AI, technology and implementation returns
🤝 Retail media, marketing and monetisation
📊 Unified commerce and customer experience
📦 Fashion, grocery and beauty cases
Five themes summarise the published programme or advertised format. Earlier programme material is identified in the line-up note.
🎤 What to expect
Retail stages. Talks and case studies run across the advertised programme.
Techspace. An exhibition area brings together retail technology providers.
Arena and Sunset Talks. Discussion formats complement the main sessions.
Competence Classes. The Prime retailer pass includes two classes; check booking and capacity.
Networking. The two-day event creates time for conversations with operators and providers.
Published formats describe planning opportunities, not guaranteed access, attendance or business outcomes.
Use the November programme and role-specific pass descriptions. Prior-edition photographs and the 2025 participant account are labelled separately.
↩️ Past editions
2025 · 25th edition — Reply’s participating-partner listing documents the 25th Forum Retail on 12–13 November 2025 at Superstudio Più, Via Tortona 27.
💬 What people said about 2025
👍 Cases and peer exchange
Federico Dezi’s 13 November 2025 account valued the case studies and exchanges with colleagues and described his own round table and demonstration.
One participating speaker’s promotional account; useful context, not a representative attendee survey.
⚠️ What fell short
No credible attributable critical account was found in the bounded searches. This does not establish universal participant satisfaction.
Sources
About this guide: Research checked 3 October 2026. Organiser claims and small samples of participant feedback are distinguished. Confirm mutable dates, access, schedules and prices before committing.
Improve this guide Have a correction or an attributable first-person account? Send the source and edition year.
