Organizer photograph with a 2024 filename; historical illustration, not a photograph of the 2026 edition.
Marketplace and cross-border expansion · AI automation and agentic commerce · Visitors: not published
e-Commerce Day by Kaufland 2026 took place on 11 June 2026 in Cologne. The venue is RheinEnergieSTADION. A useful archive for merchants comparing marketplace expansion, automation and operating partners. Kaufland’s perspective is prominent.
Official event identity. Vector logo rasterized with a dark backing for legibility; no substantive illustration was drawn.
📅 WHEN
11 June 2026
💰 PRICE RANGE
Visitors: Price not published
Check current ticket options ↗
The recap puts the opening keynote at 09:00; that does not establish visitor admission or the final closing time.
The checked ticket route did not expose a reliable 2026 amount or role-specific fee. This is a past edition; no current booking claim is made.
🎯 Why go
A useful archive for merchants comparing marketplace expansion, automation and operating partners. Kaufland’s perspective is prominent.
👥 Who it is for
✅ Best for
Marketplace sellers, brands and commerce operators who want practical channel and supplier conversations.
◌ Probably not for
Visitors looking for a platform-neutral executive retreat or a future booking opportunity. This edition has already taken place.
📊 Historical scale
2,000just under participants reported for 2026
100+ exhibitors reported for 2026
30+ talks reported for 2026
3 stages in 2026
The organizer’s 2026 recap reports just under 2,000 participants, more than 100 exhibitors and more than 30 talks across three stages. These are retrospective organizer claims, not independently audited totals.
Official programme and participant routes were checked. A directory link is a planning resource, not a guarantee of attendance. The 2026 recap establishes programme themes and formats. The current homepage retains past-edition content; speaker portraits and partner logos should not be treated as a future roster.
🧭 Key topics
🛒 Marketplace and cross-border expansion
🤖 AI automation and agentic commerce
📊 Competition from Chinese marketplaces
🤝 Commercial operations and platform partners
📦 Leadership and business resilience
Themes summarise the sourced event positioning and published content; they are not a promise of individual sessions.
🎤 What to expect
Three stages. The 2026 recap reports parallel talks across three stages.
Supplier exhibition. Meetings with marketplace and operating partners complemented the programme.
Practical talks. The organizer reports more than 30 presentations.
Informal networking. Beach BBQ and aftershow formats accompanied the conference.
Stadium setting. The established venue combines an exhibition with stadium hospitality areas.
Formats are described from organizer sources; participation does not guarantee meetings or commercial results. The recap puts the opening keynote at 09:00; that does not establish visitor admission or the final closing time.
The 2026 recap establishes programme themes and formats. The current homepage retains past-edition content; speaker portraits and partner logos should not be treated as a future roster. Official programme and participant routes were checked. A directory link is a planning resource, not a guarantee of attendance.
↩️ Past editions
2025 — The thirteenth edition took place on 11 April at RheinEnergieSTADION; the official retrospective describes talks and supplier networking.
💬 What people said about 2025
👍 What worked
Thomas Ottersbach praised wayfinding, QR-code admission, venue space and the balance of talks and networking.
First-person entrepreneur and software-provider account from 2025; self-selected.
⚠️ Planning friction
Thomas Ottersbach wanted a broader variety of exhibitors. His overall verdict remained positive.
Qualified criticism from the same 2025 visitor; not a representative survey.
Sources
About this guide: Checked 3 October 2026. Current plans, past-edition figures and selected participant accounts are labelled separately. Missing public information stays unknown. Recheck mutable details and media permission before publication.
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