🏟️ Expo / trade fair · 🏢 In-person · 🎟️ Free for eligible brands and retailers
The 11th edition brings commerce suppliers, retailers and brands together for two days of product discovery, talks and B2B meetings. Use this guide to decide whether the format and audience fit your goals.
📅 WHEN
17–18 February 2027
Wed 09:00–18:00 · Thu 09:00–17:00 (Berlin time)
🎟️ PRICE FOR BRANDS / RETAILERS Free registration for eligible online shops, retailers and brands; the organiser may verify eligibility. Other ticket types: check official terms ↗
🎯 Why go
Its value is breadth. A retailer can compare platforms, payments, fulfilment and marketing partners in one place, then move from the expo floor to talks and masterclasses. For a vendor, the relevant question is whether this broad audience matches the buyers it wants to meet.
14,000+
visitors expected
320
exhibitors expected
Official directory ↗
200
speakers expected
Official speaker page ↗
🧭 Key topics
🛒 Ecommerce general · 🤖 AI & commerce tech · 💳 Payments & fraud · 📦 Logistics & fulfilment · 📣 Marketing & acquisition
🎤 What to expect
Exhibition stands and product demos across the commerce stack.
Talks on four conference stages, plus smaller masterclass sessions.
A B2B mix of online shops, retailers, brands, marketplaces and solution providers.
Browse the organiser’s programme, speaker page and exhibitor directory for edition-specific details.
↩️ What the previous edition tells us
The 2026 Expo was the first at Messe Berlin. The organiser’s 2026 aftermovie shows the venue and format; attendee accounts add a more practical view.
👍 People liked: In a small set of 2026 reviews, participants highlighted varied talks, international visitors and chances to meet peers.
⚠️ People questioned: Reviewers raised problems with the event app and networking tools. One long-time exhibitor praised his partner meetings but questioned audience fit and exhibitor service. These are individual experiences, not a representative score.
🔎 Sources: organiser · visitBerlin · 2026 reviews · exhibitor account
About this guide: Checked 2 October 2026. The 2027 visitor, exhibitor and speaker figures are expectations, not final results. The linked speaker page showed the 2026 line-up at our check; do not read those names as confirmed for 2027. Ticket terms and live directories may change. Comments about 2026 describe individual experiences at the previous edition.
