Official E-commerce Berlin Expo website, captured 2 October 2026.
๐ Retail & ecommerce ย ยทย ๐ค AI & commerce tech ย ยทย ๐๏ธ Free for eligible brands / retailers
E-commerce Berlin Expo returns to Messe Berlin for its 11th edition. The two-day format puts an exhibition floor alongside conference stages and masterclasses, so visitors can move between product demos, practical talks and B2B conversations. It is especially relevant if you want to compare several parts of the commerce stack in one trip rather than spend two days on a single discipline. This guide separates the 2027 plans from facts about earlier editions and links to the organiser for details that may change.
๐ WHEN
17โ18 February 2027
Wed 09:00โ18:00 ยท Thu 09:00โ17:00 (Berlin time)
๐๏ธ BRAND / RETAILER PRICE ย The organiser offers free registration to eligible online shops, retailers and brands, subject to its terms. Vendor and other access conditions may differ: check current ticket options โ
๐ฏ Why go
The useful part of this event is the combination of breadth and access. A retail team can walk the floor to compare platforms, marketplaces, payments, fulfilment and marketing tools, then test the sales pitch against talks and smaller masterclasses. The 2027 edition is planned at a scale large enough to offer choice, but that also means a visitor needs a shortlist: pick the suppliers, sessions and people worth meeting before arriving. For vendors, the calculation is different. A broad B2B audience can be valuable, yet the return depends on whether the right buyers are present and whether meetings are arranged, rather than on total footfall alone.
๐ฅ Who it is for
โ Best for
Retail and ecommerce leaders reviewing several technology categories; brands expanding in Germany or the wider DACH market; and suppliers with a clear merchant buyer profile and meetings to pursue. The floor and programme reward a prepared, comparison-led visit.
โ Probably not for
Teams seeking a narrow, deep workshop on one acquisition channel, or guaranteed curated buyer meetings. This is a broad expo: without a plan, much of the time can go to sorting through booths and sessions that do not match your immediate priorities.
๐ Planned scale
14,000+
visitors expected
320
exhibitors expected
Official directory โ
200
speakers expected
Official speaker page โ
These are organiser and visitBerlin expectations for 2027, not a confirmed final line-up or attendance count. The linked directories may still show a previous edition.
๐งญ Key topics
๐ Ecommerce platforms, marketplaces and cross-border retail
๐ค AI, automation and commerce technology
๐ณ Payments, checkout and fraud prevention
๐ฆ Logistics, delivery and fulfilment
๐ฃ Marketing, retail media and customer acquisition
Topics describe the eventโs broad scope and recent programme; individual 2027 sessions should be checked in the official schedule.
๐ค What to expect
A large supplier floor. Compare commerce platforms, payments, logistics and marketing tools side by side. Start with a shortlist of problems to solve so the range of stands becomes useful rather than overwhelming.
Talks across four conference stages. The organiser plans a multi-stage programme where operators and technology companies discuss cases and trends. Use the live agenda to identify sessions with direct relevance to your role.
Smaller masterclass formats. These offer a more focused way to explore tactics or products than a main-stage talk. Check each sessionโs topic, language, capacity and access rules with the organiser before building your day around it.
A mixed B2B audience. Online shops, retailers, brands, marketplaces and solution providers all have reasons to attend. That diversity helps with discovery, while vendors should qualify whether their specific decision-makers will be there.
Networking that benefits from preparation. Past editions combined floor conversations with sessions and side events. Book priority meetings ahead of time and leave space to follow up; the programme and participant mix can change by edition.
See the organiserโs live programme, speaker page and exhibitor directory. We have not transferred names from 2026 into the 2027 line-up.
โฉ๏ธ Past editions
2026 ยท 10th edition โ 17โ18 February ยท Messe Berlin ยท the first edition at this venue. The organiserโs recap describes a two-day expo, talks and masterclasses.
2025 ยท 9th edition โ 19โ20 February ยท STATION Berlin ยท the first two-day edition. The organiser reported 12,000 participants.
๐ฌ What people said about 2026
๐ What worked
In a small set of first-person reviews, participants valued the range of talks, international visitors and opportunities to meet peers. One long-time exhibitor also reported productive meetings with existing partners.
โ ๏ธ What fell short
Reviewers raised issues with the event app and networking tools. The same exhibitor questioned audience fit and service for his business. These are individual experiences, useful as planning prompts rather than a representative verdict.
๐ Sources: organiserโs 2027 site ยท visitBerlin ยท 2026 organiser recap ยท 2025 organiser recap ยท 2026 reviews ยท exhibitor account
About this guide: Checked 2 October 2026. The image at the top is a screenshot of the organiserโs 2027 homepage captured that day. The 2027 visitor, exhibitor and speaker numbers are expectations, not final attendance or a confirmed line-up. Linked directories and ticket terms can change. Comments about 2026 are a small, non-representative sample from the previous edition.
Run this event, or know one we should cover? Put a new event on our calendar or enhance coverage for the event. Assessments remain independent.
