Archival organiser image used on the B2B Online Europe website. Its edition year is not confirmed; it is not a photograph of the future December 2026 event.
AI deployment and measurable business value · Data foundations and legacy-system constraints · Manufacturers distributors: paid, $$ · Non-retailers: paid, $$$
B2B Online Europe is scheduled for 2–3 December 2026 at Maritim proArte Hotel Berlin. The conference focuses on digital growth for manufacturers and distributors.
📅 WHEN
2–3 December 2026
💰 PRICE RANGE
Manufacturers distributors: $$ · 1199 EUR
Non-retailers: $$$ · 1899–2099 EUR
Check current ticket options ↗
Exact daily opening/closing hours for the 2026 edition are not confirmed.
Official pricing page: manufacturer/distributor EUR 1,199 net before 30 October (EUR 1,399 standard); solution provider EUR 1,899 net before 13 November (EUR 2,099 standard). Add 19% VAT. Homepage EUR 1,149 conflicts with booking page; the latter governs this guide. Invoice/bank transfer adds EUR 59 plus VAT. Role applications are vetted.
🎯 Why go
A focused setting to test whether AI and digital investment improve buying journeys, internal adoption and commercial results.
👥 Who it is for
✅ Best for
Manufacturing and distribution leaders responsible for ecommerce, marketing, digital experience and transformation.
◌ Probably not for
B2C-only retailers or visitors expecting a low-cost general expo. Solution providers face a separate, vetted admission category.
📊 Scale
300+ senior digital/ecommerce leaders advertised for 2026
The organiser advertises 300+ senior digital and ecommerce leaders for 2026. This is a recruitment expectation, not actual attendance. An external 500+ listing is not used as the edition forecast.
Dedicated official speaker and attendee-list routes exist. The attendee list is a planning resource, not a guarantee that named people will attend.
🧭 Key topics
🤖 AI deployment and measurable business value
📊 Data foundations and legacy-system constraints
🔎 AI discovery, search and personalisation
🤝 Connected customer journeys and self-service
🛒 Coordinating sales, marketing and commerce execution
Themes summarise the published programme for this edition.
🎤 What to expect
Case studies. Practitioner accounts of digital change.
Peer discussions. Compare implementation decisions with other B2B teams.
Two-day programme. Day one examines machine-readable businesses; day two focuses on execution.
Operator and provider access. Check ticket eligibility before registering.
Networking. Arrange relevant conversations; access does not guarantee meetings or outcomes.
Formats described in the published programme; access does not guarantee outcomes.
The official homepage lists 2026 speakers and agenda themes. Exact daily opening/closing hours remain unconfirmed.
↩️ Past editions
2025 — Berlin edition: participant and panellist Verena Pauksch described discussions on customer self-service, transparency and useful AI. Exact dates are not supplied by this account.
💬 What people said about 2025
👍 What worked
Verena Pauksch valued conversations linking AI to strategy, governance and practical buyer support.
First-person invited panellist account from 2025; positive and self-selected.
⚠️ What fell short
No usable attributable critical event account found in the targeted searches and participant sources checked. This is not evidence of universal satisfaction.
Sources
About this guide: Checked 3 October 2026. Organiser claims and selected participant accounts are attributed separately. Recheck mutable details before any future booking or publication.
Improve this guide Have a correction or an attributable first-person account? Send the source and edition year.
