The Maze: Amazon Ads is closing two old reporting pages, and advertisers could lose the reports they use to track past campaigns. PPC Land reports that the pages will become read-only on December 17, 2026 and shut down on January 31, 2027. Any saved reports, delivery schedules and historical data still on those pages would be deleted at shutdown. The accessible Amazon Ads Help Center guide still lists December 31 as the shutdown date, so advertisers should check the notice in their own console before counting on January.
Source: Amazon Ads. Amazon’s June launch example shows the replacement report builder, where advertisers choose filters and report columns.
The details
📅 December 17 is the editing cutoff. The two pages are the Sponsored ads reports page and the one for Display, Video and Audio campaigns. Amazon’s June launch notice originally put the closure at December 31. In the November account of the revised timeline, advertisers can still view reports after December 17, but they cannot create or edit them on the old pages. The notice as reported does not say whether old schedules will keep sending files during that period.
🗂️ Move recurring reports or build them again. The replacement is unified reporting, a single report builder inside the Amazon Ads Console that can combine results across accounts, ad products and countries. Amazon’s migration guide describes two routes: recreate scheduled reports in the new builder or run the migration tool from an old reporting page. The tool matches fields where it can and shows whether each report moved. Amazon limits migration to active saved or scheduled reports within the last 24 months.
🔎 Check what the tool cannot copy. Amazon lists 10 entries that cannot move yet, including conversion path and benchmark reports. It gives no arrival date for them. Reports that do migrate can lose columns or detail. For example, the share of top-of-search ad impressions is available by keyword in the old reports; the replacement offers that metric at campaign level only.
Our take
Treat this as two jobs: keeping the historical files your team uses and checking that the replacement can produce the next one. A green status in the migration table only addresses the move itself.
📁 Save the detail you will need later. Amazon says unified reporting can provide up to 15 months of daily or weekly data and up to six years of monthly, yearly or summary data. A monthly total cannot reconstruct the daily pattern around an older sale. If those comparisons matter, download the relevant files through History on the old pages while you can still reach them.
🧪 Test what feeds the dashboard. Run a replacement report for the same account and dates, then compare the columns and the level of detail with the file your team uses today. A campaign total cannot replace a keyword breakdown. That distinction matters if a dashboard uses the older keyword measure of top-of-search share to decide where to adjust bids. Give the new schedule a test run before switching the dashboard over.
Sources: PPC Land · Amazon Ads Help Center · Amazon Ads launch announcement
