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Consumer & Category Trends
Why shoppers believe basics and peers, not promises
Payments, platforms, promos now shape B2B buying
Same brands, different stories across AI search engines
High intent clicks, shallow sessions, weak baskets
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Density beats demand in Europe’s last mile
Traffic shifts from sites to apps and marketplaces globally
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Polish logistics hit record trust and recommendations by 2025
AI reshapes where shoppers begin their online journeys in 2025
Global
Resale growth accelerates as platforms scale and brands join in
Macro headwinds squeeze growth across fashion markets