Archive

Dive into a collection of past posts and rediscover timeless content.

Aug 13, 2026

Gen X Wins TikTok Shop Spend

German shoppers show platform age stereotypes miss who converts reach into marketplace value

Aug 13, 2026

AI Revenue Comes From Distribution

Most marketers automate production while the small winning group uses AI to acquire customers

Aug 13, 2026

Small Creators Take Half the Budget

Algorithms are turning influencer marketing into a distributed content supply chain for retailers

Aug 13, 2026

TikTok Shop Turns the Feed Into a Storefront

Shop now closes more U.S. transaction value than shoppable video

Aug 13, 2026

Twitch Turns Creator Streams Into Amazon AI Fuel

A default-on privacy setting makes livestream content potential model input while creators carry the consent and trust burden

Aug 13, 2026

Honey’s Last Click Enters Discovery

Merchant losses and a surviving creator lawsuit turn affiliate attribution into an auditable payment rule

Aug 12, 2026

TikTok Shop's Seller Success Trap

Seller access doubled, but content operations still separate listings from meaningful U.S. scale

Aug 12, 2026

TikTok's Audience Grew Up

Millennials lead US reach while older shoppers challenge the platform's Gen Z stereotype

Aug 12, 2026

The Refill Basket Takes Over

Everyday repeat-purchase categories are becoming ecommerce’s fastest-growing revenue engine through the end of the decade.

Aug 12, 2026

Shopify Moves the Customs Bill Into Checkout

Managed Markets ends DDU support, replacing doorstep duty surprises with a sharper pricing test

Archive

Gen X Wins TikTok Shop Spend

AI Revenue Comes From Distribution

Small Creators Take Half the Budget

TikTok Shop Turns the Feed Into a Storefront

Twitch Turns Creator Streams Into Amazon AI Fuel

Honey’s Last Click Enters Discovery

TikTok Shop's Seller Success Trap

TikTok's Audience Grew Up

The Refill Basket Takes Over

Shopify Moves the Customs Bill Into Checkout

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Archive

Gen X Wins TikTok Shop Spend

AI Revenue Comes From Distribution

Small Creators Take Half the Budget

TikTok Shop Turns the Feed Into a Storefront

Twitch Turns Creator Streams Into Amazon AI Fuel

Honey’s Last Click Enters Discovery

TikTok Shop's Seller Success Trap

TikTok's Audience Grew Up

The Refill Basket Takes Over

Shopify Moves the Customs Bill Into Checkout

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.