Archive

Dive into a collection of past posts and rediscover timeless content.

Aug 25, 2026

GLP-1 Is Rewriting Apparel Demand

Weight loss is creating new spend, size uncertainty, and a circular-commerce opportunity for brands

Aug 25, 2026

Social Video Becomes the Media Plan

US social ad share crosses 30% as video, automation, and commerce reshape budgets

Aug 25, 2026

Stablecoins Face the Cash Test

FASB ties cash-equivalent treatment to direct redemption, reserve quality and auditable holder access.

Aug 25, 2026

Social Video Beats Television’s Combined Budget

US ad money follows personalized feeds as linear and connected TV lose share

Aug 25, 2026

Delivery Becomes the Budget-Proof Habit

DoorDash, Uber Eats, and Instacart kept growing as consumers scrutinized other spending

Aug 25, 2026

TikTok Rewrites Indonesia's Baby Basket

Shopee wins planned purchases while TikTok Shop turns content into premium discovery demand

Aug 25, 2026

Branded Search's £5-for-£1 Measurement Trap

One client MMM makes Google Brand look wasteful, but incrementality still needs controlled testing

Aug 21, 2026

Europe's FMCG Middle Gets Squeezed

Action and M&S gain household reach while Europe's grocery middle loses its old differentiation

Aug 21, 2026

Walmart Turns Stores Into a Delivery Moat

Twenty-four percent US ecommerce growth shows how local inventory, faster promises and marketplace services can reinforce one another

Aug 21, 2026

Amazon's Global Scale Has a Home

Five markets generate four-fifths of GMV, exposing where Amazon is strongest and weakest.

Archive

GLP-1 Is Rewriting Apparel Demand

Social Video Becomes the Media Plan

Stablecoins Face the Cash Test

Social Video Beats Television’s Combined Budget

Delivery Becomes the Budget-Proof Habit

TikTok Rewrites Indonesia's Baby Basket

Branded Search's £5-for-£1 Measurement Trap

Europe's FMCG Middle Gets Squeezed

Walmart Turns Stores Into a Delivery Moat

Amazon's Global Scale Has a Home

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Archive

GLP-1 Is Rewriting Apparel Demand

Social Video Becomes the Media Plan

Stablecoins Face the Cash Test

Social Video Beats Television’s Combined Budget

Delivery Becomes the Budget-Proof Habit

TikTok Rewrites Indonesia's Baby Basket

Branded Search's £5-for-£1 Measurement Trap

Europe's FMCG Middle Gets Squeezed

Walmart Turns Stores Into a Delivery Moat

Amazon's Global Scale Has a Home

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.