Archive

Dive into a collection of past posts and rediscover timeless content.

Jul 28, 2026

Meta Profitability Needs More Than CPM

Category benchmarks expose a useful ratio—and the economics it still fails to measure

Jul 28, 2026

OpenAI's $100B Ads Math Problem

Audience scale is only half the battle; mature search monetization is the harder build.

Jul 28, 2026

Walmart Turns Stores Into Drone Nodes

One million deliveries show how proximity can turn urgent orders into a new retail channel.

Jul 28, 2026

Michaels Turns Project Ideas Into Baskets

Ask Mike's early conversion result shows why conversational discovery can outperform keyword search for complex shopping missions

Jul 28, 2026

Google Makes AI the Search Front Door

Merchants gain visibility while Google keeps more comparison and intent inside its answer layer.

Jul 28, 2026

X Puts a Bank Account Inside the Feed

The US rollout combines deposits, peer-to-peer payments and a Visa card, giving X a new route from attention to financial activity.

Jul 27, 2026

TikTok Wants to Own the Checkout

A US membership test bundles discounts and delivery to keep more purchases inside TikTok Shop.

Jul 27, 2026

Facebook Marketplace Builds a Seller Operating System

Meta gives high-frequency U.S. sellers a dedicated console while keeping buyer demand inside Facebook

Jul 27, 2026

Google Turns AI Search Into Ad Inventory

Gemini widens shopping matches while advertisers surrender more control over delivery and measurement.

Jul 27, 2026

SHEIN's Growth Machine Hits One Percent

The $41.8 billion retailer reached IPO scale just as quarterly revenue growth stalled.

Archive

Meta Profitability Needs More Than CPM

OpenAI's $100B Ads Math Problem

Walmart Turns Stores Into Drone Nodes

Michaels Turns Project Ideas Into Baskets

Google Makes AI the Search Front Door

X Puts a Bank Account Inside the Feed

TikTok Wants to Own the Checkout

Facebook Marketplace Builds a Seller Operating System

Google Turns AI Search Into Ad Inventory

SHEIN's Growth Machine Hits One Percent

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.

MarketMaze

Archive

Meta Profitability Needs More Than CPM

OpenAI's $100B Ads Math Problem

Walmart Turns Stores Into Drone Nodes

Michaels Turns Project Ideas Into Baskets

Google Makes AI the Search Front Door

X Puts a Bank Account Inside the Feed

TikTok Wants to Own the Checkout

Facebook Marketplace Builds a Seller Operating System

Google Turns AI Search Into Ad Inventory

SHEIN's Growth Machine Hits One Percent

Your smart, no-nonsense guide to the maze of e-commerce

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.Always data-driven, always stunning in under five minutes.

MarketMaze

Join 1,000+ other readers and get the week’s best ecommerce & marketplace insights.
Always data-driven, always stunning in under five minutes.