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Dive into a collection of past posts and rediscover timeless content.
TikTok Shop
Global
Payments & Checkout
Shopping Assistant and Buy Direct bring product answers and payment closer to discovery, with access limited to eligible advertiser tests.
OpenAI
An initial US test is due later in October, with labeled ads separate from generated images and expanded measurement support.
Shopify
Eligible Shop users can carry carts across devices, with simpler sign-in and saved-payment checkout.
Logistics & Fulfillment
WePay can cut inbound cost sharply, but FBA buys a much broader service.
Amazon still leads as retailer sites and AI gain ground in U.S. holiday shopping intent.
Social Commerce & Creator Economy
Trust clusters around people, reviews and athletes—not the biggest follower counts in fashion shopping.
Photo previews and Favorites extend product evaluation before the merchant visit.
A quarter-point increase reaches eight seller markets from October to December.
Temu
Shein
ECDB estimates €49.7bn went to the three platforms in 2025, within a €55.1bn overseas physical-goods market.
Poland's locker preference leads Britain by 56 points, but adoption alone cannot prove delivery savings.
Other Companies
Images lead at 91.4%, while video trails nearly 32 percentage points behind in one survey
Selected U.S. markets ordered more often, while basket economics remain the next test.