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Social Platforms
Smart Promotion shifts seller discounts from campaign choice to platform-controlled marketplace margin economics.
Jun 23, 2026
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2 min read
Top U.S. products show why video commerce rewards body-facing, impulse-priced categories
Jun 22, 2026
AI can help production, but TikTok wants real humans selling in live commerce.
Jun 9, 2026
Product discovery is shifting from search boxes into entertainment feeds with checkout attached.
Jun 8, 2026
Why TikTok Shop’s beauty model penetrated Southeast Asia before Western markets caught up.
3 min read
EMARKETER expects TikTok Shop to overtake Target online as social commerce scales in the US.
Glossy and Hue show video moving from social proof into measurable onsite sales.
May 31, 2026
4 min read
Usage trends reshape platform hierarchy
Dec 8, 2025
6 min read
