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Google search data shows Temu’s rise in 2024, mirroring Shein in 2023 and Wish in 2021. Temu’s rapid growth reflects shifts in consumer interest toward low-cost marketplaces.

Temu has taken 2024 by storm, mirroring Shein’s 2023 dominance and Wish’s peak in 2021. Google Trends data shows a steep climb in searches, surpassing Shein, while Wish has faded. This trend highlights consumer appetite for ultra-low-cost e-commerce platforms.

Unlike Wish, which lets suppliers set prices and handle fulfillment, Temu controls pricing and logistics. This approach reduces fake listings and ensures smoother customer experience. The result? Higher trust and better retention compared to Wish’s previous struggles.

Seeing Temu’s success, giants like Amazon, AliExpress, and Shopee are now launching consignment-based models. Temu pioneered a hands-on approach, and competitors are rushing to catch up. Expect more platforms to refine their supply chain strategies in response.

Temu’s ability to retain users is outpacing AliExpress and Wish, with 28.2% of customers staying active months after purchase. This is a major shift, showing Temu’s gamified shopping and aggressive pricing strategies are keeping users engaged longer than past discount marketplaces.