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TODAY’S MAZE

Happy Wednesday! Stripe hit a $159 billion valuation while processing nearly 2% of global GDP. Now, the firm is building a framework for AI agents to manage commerce.

This move toward agentic checkouts allows software to buy goods without human help. Is your brand ready to sell to autonomous machines?

In today’s MarketMaze focus:

  • Stripe hits record valuation

  • Mercado Libre AI surge

  • Claude enters workplace apps

  • Premium ChatGPT ad intent

  • PayPal Growth Slows

+Handpicked recent news you need to know

LET’S ENTER THE MAZE!
- Artur Stańczuk, MarketMaze Founder

MAZE STORY

The Maze: Stripe reached a record $159 billion valuation following a massive year where its annual payment volume surged 34% to $1.9 trillion. The fintech giant now processes roughly 1.6% of the entire global GDP according to its 2025 update.

  • The company's Revenue suite, which includes specialized tools like Stripe Tax, is rapidly expanding and expects to reach a massive $1 billion annual run rate by the end of 2026.

  • The new Agentic Commerce Suite provides a shared technical language that allows executing secure checkouts for AI platforms without exposing sensitive user credentials.

  • Acquiring Privy helps bolster Stripe's programmable wallet capabilities as stablecoin volume on the Bridge platform continues to quadruple through quiet global adoption.

Why it matters: Stripe is moving beyond simple payment processing to build the foundational infrastructure for AI-driven trade and programmable money. This shift allows brands to capture revenue from autonomous agents rather than just human shoppers.

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MAZE STORY

The Maze: Mercado Libre recorded a 45% revenue jump in the fourth quarter as the Latin American giant aggressively integrates artificial intelligence across its entire commerce ecosystem to drive efficiency.

  • New AI-enhanced search tools in Argentina personalize the shopping experience by using transaction history to surface preferred brands and specific value options for every user.

  • Sellers now utilize a dedicated AI assistant that builds short-form videos from single images and automates customer service inquiries to improve overall listing quality.

  • The regional fintech arm, Mercado Pago, deployed an AI assistant that successfully managed 9 million inquiries while resolving 87% of cases without any human intervention.

Why it matters: Mercado Libre proves that AI provides a high-margin lever for scaling operations and driving conversion. This shift forces competitors to automate or risk losing the efficiency war in emerging markets.

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MAZE STORY

The Maze: Anthropic makes embedding Claude directly into Microsoft Excel, PowerPoint, and Slack easy for enterprise users. The system allows executing complex tasks while maintaining context across different applications.

  • The new customizable plugins function as specialized AI agents for finance and HR while remaining portable and open-source to avoid restrictive ecosystem lock-in.

  • New connectors allow accessing live data from Google Drive and Gmail, which enables creating private plugin marketplaces for specialized enterprise teams.

  • Early adopters like Deloitte and L'Oréal already use the system to automate internal processes, signaling a direct challenge to OpenAI and Microsoft for workplace digital dominance.

Why it matters: Integrating AI into the native operational layer allows analyzing GMV trends or marketing spend directly within existing spreadsheets. This reduces the friction between insight and action.

DATA TREASURE

The Maze: High intent commands a premium. ChatGPT ads price above most digital channels because they sit inside decision making, not scrolling. Early pricing signals CPMs well above social norms. Measurement remains limited, pushing early adoption toward brand budgets. Trust is the real constraint since intrusive ads break the helper relationship.

Why it matters: This is upstream influence, not last click. Ecommerce brands that understand intent led media will shape this channel early.

DATA TREASURE

The Maze: $33.2B revenue but slowing momentum. PayPal grew to 33.2B in 2025, yet YoY growth cooled to 4.3%, down from 8.2% in 2023 and 6.8% in 2024. The business is scaling, but the slope is flattening as competition intensifies.

  • Revenue rose from 27.5B in 2022 to 33.2B in 2025, but growth decelerated three consecutive years, signaling a shift from expansion phase to maturity.

  • Branded checkout faces pressure from Apple Pay, Google Pay, Stripe, and native merchant solutions that reduce friction and compress take rates.

  • Venmo and Braintree show stronger engagement, but enterprise processing brings lower margins, reshaping PayPal’s revenue mix.

Why it matters: Payments is infrastructure. When growth slows, leverage shrinks. Ecommerce platforms tied to checkout must innovate or risk becoming utilities.

BRIEFING

🏬 Everything else in Ecommerce & Big Tech

🇪🇺 The European Union suspended its trade agreement with the U.S., seeking clarity after President Trump signed a global tariff order that bypassed previous court rulings.

🇺🇸 Texas filed a lawsuit against Shein, alleging the fast-fashion giant knowingly sold products with toxic chemicals and compromised Texan consumer data.

🇺🇸 Goimagine announced it will shut down in March, citing an inability to scale buyer traffic in an eCommerce market dominated by global tech giants.

🇺🇸 Google was sued in a class-action lawsuit for allegedly violating national security by transmitting user browsing data to Chinese-affiliated partners like ByteDance and Temu.

🇺🇸 Home Depot is pivoting its focus toward professional B2B clients, who now account for nearly 50% of revenue as the residential DIY market faces a slowdown.

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THAT’S IT FOR TODAY!

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See you next time in the maze!
MarketMaze team

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