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Dive into a collection of past posts and rediscover timeless content.
May 31, 2026
Annual plans hide churn until Month 1, then make subscriber recovery painfully hard.
Sensor Tower data shows when AI assistants help shoppers decide faster, not browse.
Glossy and Hue show video moving from social proof into measurable onsite sales.
Co-op Compass analysed 1.57B+ convenience baskets and found that mission, time, age, and membership explain the channel better than the old category-first view.
McKinsey shows spend still rising while measurement and network sprawl raise the bar.
McKinsey's luxury research shows shoppers already use AI for discovery, but the category's real test is whether brands can encode taste, trust, and human judgment before agents flatten the sale.
April 2026 revenue recovered, but the real story is the split between steady demand, broad market growth, routine-category strength, and uneven infrastructure maturity.
Why shoppers believe basics and peers, not promises
Payments, platforms, promos now shape B2B buying
A MarketMaze use-case map for choosing product-page AI tools by workflow, not copywriting hype.