The Maze: Vinted wants the US to behave more like Europe. The Lithuanian resale marketplace has EUR1.1B in 2025 revenue, an EUR8B valuation, and a zero-seller-fee model that helped it scale across 26 markets.
The US launch is a second attempt, not a first landing. Vinted has been in the US since 2013, but Business Insider says it has had limited traction. The company hard-launched again this year with more marketing in New York, better shipping for American sellers, and a UK/US marketplace connection.
The pitch is cash first, sustainability second. Vinted's model lets sellers keep the listed sale price and charges buyers a protection fee.
Vinted has real scale to export. The company's own April update says 2025 GMV rose 47% to EUR10.8B, with EUR1.1B revenue and EUR62M net profit across 26 markets.
The US market is attractive, but not empty. ThredUp's 2026 resale report expects the US secondhand apparel market to reach $78.8B by 2030 after growing 13% in 2025.
Cross-border selling is the clever but messy bridge. Vinted's help pages say the UK/US connection is gradually rolling out and includes selected customs-tax support for launch-stage orders.
Why it matters: Resale is shifting from trend to infrastructure. The next winners will not just have thrift vibes and green copy. They will own listing ease, trust, payments, shipping, returns, and discovery.
Sources: Business Insider | Vinted | ThredUp | Vinted Help
