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๐Ÿง  Big Story:
Not AI-Optimized = Invisible ๐Ÿ‘ป

๐Ÿ“Š Key Data:
Shein 3P Strategy๐ŸŽฏ

๐Ÿ“– Ecommerce ecosystem news:
๐Ÿ‡บ๐Ÿ‡ธ DOJ orders $GOOGL ( โ–ผ 0.22% ) to divest Chrome browser yet preserve AI investmnts.
๐Ÿ‡ช๐Ÿ‡บ EU rivals demand tougher rules for Google search fairness for EU rule.
๐Ÿ‡ซ๐Ÿ‡ฎ eBrands secures โ‚ฌ7.5M boost to expand AI-powered growth in Europe now.
๐Ÿ‡จ๐Ÿ‡ณ $BABA ( โ–ฒ 0.49% ) โ€™s Accio AI search hits 1M users with fast feature rollout now.
๐Ÿ‡บ๐Ÿ‡ธ UniUni aims to cover 70% of US with faster deliveries by Sept 2025 ok.
๐Ÿ‡ช๐Ÿ‡ธ Temu collaborates with Correos to speed up delivery across Spain now.

+ over 15 handpicked hot news from the last week you need to know ๐Ÿ”ฅ

Not AI-Optimized = Invisible ๐Ÿ‘ป

Googleโ€™s search results are no longer a battlefield for websites โ€” theyโ€™re a playground for AI. If your content isnโ€™t built for AI Overviews, youโ€™re not just losing clicks โ€” youโ€™re vanishing from the internetโ€™s front page.

OpenAI Bot Activity Quadruples ๐Ÿš€

OpenAI bots are storming retail sites, with GPT-powered agents rocketing from 200K to 900K daily visits in two months โ€” a 4x surge. With ChatGPT ditching login barriers and integrating as a search engine, AI-driven search is accelerating. Expect OpenAIโ€™s Operator to further drive AI traffic by sending agents to sites on users' behalf. Brands must ensure their content is fresh, crawlable, and bot-friendly โ€” stale data risks disappearing from this AI-first search reality.

AI Overviews Rule Info Searches ๐Ÿ“š

AI Overviews now show up in 47% of google search results, appearing more often in informational queries (59%) than commercial ones (19%). With AI summaries often replacing traditional search links, brands must rethink visibility strategies. Informational content โ€” FAQs, guides, and educational pieces โ€” is your ticket to winning these AI-powered spaces. Ignore it, and you risk being invisible in the fastest-growing part of search.

Low-Volume Keywords Win Big ๐ŸŽฏ

AI Overviews are most common in low-traffic searches, appearing in 55% of queries with fewer than 1K monthly searches. As search volume rises, AI presence drops significantly โ€” hitting its lowest in high-traffic keywords over 50K monthly searches. For brands, this means niche content is now prime territory for AI visibility. Donโ€™t just chase popular keywords โ€” those obscure, long-tail queries might be your fastest route to the top of AI-powered search.

Longer Queries Win AIโ€™s Attention ๐Ÿ“

The longer the query, the more likely an AI Overview will appear. Long-tail keywords (5+ words) triggered AI Overviews 74% of the time, while head terms (1-2 words) saw just 9% coverage. Detailed, conversational queries align better with Google's AI model, designed to simplify complex searches. For brands, this means investing in content that answers deeper, niche questions is crucial for capturing AI-driven traffic. In SEOโ€™s new world, longer isnโ€™t just better โ€” itโ€™s essential.

AI Overviews Push Rankings Down ๐Ÿ“‰

AI Overviews are hogging SERP real estate. On desktop, they occupy 394px of screen height โ€” and on mobile, 400px โ€” effectively dominating the top fold. When combined with featured snippets (which co-occur 60% of the time), these elements consume up to 67% of the visible page. Result? Even top organic listings are pushed down, often requiring a full scroll to reach. For brands, landing in an AI Overview is no longer optional โ€” it's survival in the shrinking space of search visibility.

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Shein 3P Strategy๐ŸŽฏ

In 2023, Shein did something unexpected:
It added third-party sellers to its platform.

(And the results are eye-opening.)
In just 3 years, Shein's 3P GMV share grew from 2.1% to 17.4% in 2025.

Thatโ€™s massive.

For context:

๐ŸŸ  Zalando's 3P GMV share is 24.1% (but growth has been very slower).
๐ŸŸ  Asosโ€™ 3P GMV share? Just 10.9%.

Now hereโ€™s the kicker:

โœ… Sheinโ€™s total GMV in 2024 was $60.3B.
โœ… Zalando's? $14B.
โœ… Asos? Just $4.4B.

Even with a smaller 3P share, Sheinโ€™s scale means its 3P sales hit $6.9B โ€” more than Zalando and Asos combined.

This shift mirrors rivals like Temu and AliExpress โ€” but Sheinโ€™s growth is on a whole different level.

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๐Ÿ‡บ๐Ÿ‡ธ DOJ wants Google to sell Chrome but keep AI funds. The U.S. Department of Justice on March 8, 2025, said Google should divest its Chrome browser to boost competition, while still allowing AI investments. This is part of a big antitrust push against Googleโ€™s control, and theyโ€™re not backing down. ๐Ÿ‘‰ TechCrunch

๐Ÿ‡ช๐Ÿ‡บ EU rivals push for tougher Google search rules. On March 5, 2025, companies like DuckDuckGo told the EU to fully enforce its market fairness laws on Google search, saying itโ€™s unfair. They wrote an open letter to EU bosses Teresa Ribera and Henna Virkkunen, demanding action now. ๐Ÿ‘‰ TechCrunch

๐Ÿ‡บ๐Ÿ‡ธ Googleโ€™s new AI tool finds clothes for you. Google rolled out Vision Match, an AI feature in its Shopping tab, for U.S. mobile users on March 5, 2025, after testing it since 2023. You describe what you want to wear, and it suggests similar stuffโ€”pretty cool, right? ๐Ÿ‘‰ TechCrunch

๐Ÿ‡บ๐Ÿ‡ธ TikTok adds parent controls for teen accounts. On March 11, 2025, TikTok let parents see their teensโ€™ follower lists and block app use during set hours with features like Time Away. Itโ€™s all about safetyโ€”teens under 16 even get a 10 p.m. nudge to log off. ๐Ÿ‘‰ TechCrunch

๐Ÿ‡ฆ๐Ÿ‡ฑ Albania bans TikTok for a year after violence. Starting March 13, 2025, Albania banned TikTok because a 14-year-oldโ€™s stabbing death was linked to the app, says PM Edi Rama. Critics like Ina Zhupa call it a freedom grab, but Rama blames ByteDance for bad content. ๐Ÿ‘‰ Spiegel

๐Ÿ‡ซ๐Ÿ‡ท Rakuten France picks Mirakl Ads for better ads. Rakuten France teamed up with Mirakl Ads in 2025 to power its retail media, helping its 10,000 sellers with AI-driven ads. Tests from July to October 2024 showed an 83% jump in ad clicksโ€”Matthieu Denime says itโ€™s a game-changer. ๐Ÿ‘‰ ChannelX

๐Ÿ‡ฌ๐Ÿ‡ง Amazon brings shoppable ads to UK Prime Video. Amazon will launch shoppable ads on UK Prime Video in 2025, announced David Amodio at the Connected TV Summit on March 11. You can buy stuff right from pause adsโ€”interactive and easy, just how they like it. ๐Ÿ‘‰ Broadband TV News

๐Ÿ‡บ๐Ÿ‡ธ Google Ads Editor 2.9 drops old versions. Google released Ads Editor 2.9 in 2025 with new tricks like Manager Account Labels and vertical video tools, cutting off support for 2.5 and older. Itโ€™s all about keeping campaigns sharp and video-readyโ€”no looking back. ๐Ÿ‘‰ Search Engine Land

๐Ÿ‡บ๐Ÿ‡ธ Meta pushes Google Analytics for ad boosts. Metaโ€™s telling advertisers to link Google Analytics in 2025 for a 5% conversion lift, and it takes just 5-10 minutes to set up. Samantha Noble says itโ€™s a quick win for better adsโ€”early birds get the updates first. ๐Ÿ‘‰ Search Engine Land

๐Ÿ‡ซ๐Ÿ‡ฎ eBrands Raises โ‚ฌ7.5M for AI Growth. eBrands, a Helsinki-based company, got โ‚ฌ7.5M on March 12, 2025, to boost its AI tool Apollo. It helps consumer brands grow in 60 markets, supporting nearly 50 partners and 30 own brands. ๐Ÿ‘‰ eBrands raises โ‚ฌ7.5M

๐Ÿ‡จ๐Ÿ‡ณ Alibaba Accio Adds AI Features Fast. Alibabaโ€™s Accio AI search hit 1 million users in five months, launching new tools in March 2025. A survey shows 64% of sourcing leaders plan to use AI by 2025 for growth. ๐Ÿ‘‰ Alibaba Accio gets new AI features

๐Ÿ‡จ๐Ÿ‡ฆ Shopify Launches AI Store Setup. Shopify rolled out an AI tool on March 5, 2025, to help merchants build stores fast. President Harley Finkelstein says it cuts time from idea to first sale. ๐Ÿ‘‰ Shopify AI store setup

๐Ÿ‡ง๐Ÿ‡ท Loopia Gets $650K for AI Support. Loopia, a Brazilian startup, raised $650,000 on March 10, 2025, for AI customer support. It works with Mercado Libre, Amazon, and WhatsApp to help e-commerce sellers. ๐Ÿ‘‰ Loopia raises $650K

๐Ÿ‡บ๐Ÿ‡ธ Platter Secures $1.6M for Checkouts. Platter, a New York firm, raised $1.6M on March 7, 2025, to launch Platter+ for Shopify. It serves over 150 brands, making checkouts smoother with upsells. ๐Ÿ‘‰ Platter secures $1.6M

๐Ÿ‡บ๐Ÿ‡ธ UniUni boosts US delivery to 70% by Sept 2025. UniUni, a parcel carrier, plans to cover 70% of the US by September 2025, up from 50%, hitting states like Minnesota and Michigan with $30 million from a November 2024 funding round. It moves over 1 million packages daily for Temu and Shein, aiming for 4-day delivery using robots and air shipping. ๐Ÿ‘‰ Supply Chain Dive

๐Ÿ‡ช๐Ÿ‡ธ Temu teams up with Correos for faster Spain delivery. Temu and Correos, Spainโ€™s postal service, joined forces in March 2023 to speed up deliveries across 100% of Spain, including remote islands. Theyโ€™re pushing over 600 product categories and want 80% of sales from local Spanish sellers. ๐Ÿ‘‰ Retail Tech Innovation Hub

๐Ÿ‡ต๐Ÿ‡ฑ JD Logistics opens third warehouse in Poland. JD Logistics kicked off its third Polish warehouse on March 12, 2025, in Warsaw, a 10,000-square-meter space handling 5,000+ items with 99.5% accuracy. Itโ€™s their second in Warsaw since 2021, offering 24-hour delivery and green tech like solar panels. ๐Ÿ‘‰ JD Corporate Blog

๐Ÿ‡บ๐Ÿ‡ธ ShipStation merges API for better shipping. On March 6, 2025, ShipStation rolled out a unified API with ShipEngine, helping over 1 million users in 250 countries ship $80 billion in goods. The update cuts costs and speeds up service, with plans to tweak it through summer 2025. ๐Ÿ‘‰ Business Wire

๐Ÿ‡ฉ๐Ÿ‡ฐ Denmarkโ€™s PostNord ends letter delivery in 2025. PostNord will stop delivering letters in Denmark by December 30, 2025, after a 90% drop in volume since 2000, cutting 1,500 jobs. Theyโ€™re shifting to parcels and ditching 1,500 mailboxes as digital takes over. ๐Ÿ‘‰ Online Haendler News

๐Ÿ‡ฉ๐Ÿ‡ช Hermes raises parcel prices in Germany. Hermes bumped up parcel prices in Germany, following a 4.5% hike back in March 2018, due to higher costs. Theyโ€™ve added peak surcharges in November and December before, and this tweak keeps them competitive. ๐Ÿ‘‰ Online Haendler News

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