In partnership with
TODAY’S MAZE
Happy Tuesday! AI is rewriting how we sell, code, and shop. Shopify’s new partner, Lovable, wants to make storefronts as simple as writing a sentence, while China turns Singles’ Day into a five-week retail marathon to keep wallets open. The race between platforms and AI is no longer about speed… it’s about who controls creation itself.
Maze Focus🌀
🤖 Lovable Meets Shopify
🛍️ China’s Long Singles’ Day
💎 Amazon vs Shopify: Two AI Playbooks
🏢 Why Enterprise AI Adoption Is Slowing Down
+
Last week handpicked news you need to know
📣 Ecommerce Marketing
🛠️ Ecommerce Software & AI
LET’S ENTER THE MAZE!
- Artur Stańczuk, MarketMaze Founder
🌀 MAZE STORY
🤖 Lovable Meets Shopify
The Maze: A new AI tool wants to make Shopify development as easy as typing a sentence. Lovable’s no-code platform now turns plain language into live Shopify storefronts, complete with products, checkout, and branding.
Lovable can generate a full Shopify store from a single prompt — importing products, designing pages, and activating Shop Pay checkout.
The frontend lives on Lovable, while Shopify handles the backend for orders, analytics, and inventory.
Over 500,000 founders already use Lovable to build sites without code, while Shopify’s 5 million stores and 12,000-plus apps keep expanding its ecosystem.
Why it matters: This could mark the start of vibe commerce, where founders launch stores with a prompt instead of a dev team. It makes creation radically simple but also introduces security gaps if users skip setup basics. Shopify’s Sidekick automates tasks, but Lovable builds the whole shop, a leap that shifts power from coders to creators.
📣 FROM OUR PARTNERS
Simplify Training with AI-Generated Video Guides
Simplify Training with AI-Generated Video Guides
Are you tired of repeating the same instructions to your team? Guidde revolutionizes how you document and share processes with AI-powered how-to videos.
Here’s how:
1️⃣ Instant Creation: Turn complex tasks into stunning step-by-step video guides in seconds.
2️⃣ Fully Automated: Capture workflows with a browser extension that generates visuals, voiceovers, and call-to-actions.
3️⃣ Seamless Sharing: Share or embed guides anywhere effortlessly.
The best part? The browser extension is 100% free.
🌀 MAZE STORY
🛍️ China’s Long Singles’ Day
The Maze: China’s biggest shopping festival just got longer. Retail giants are turning Singles’ Day into a five-week marathon to fight slowing consumer demand.
The details:
On October 16 2025, Alibaba launched its campaign with a 50 billion yuan subsidy pool for top “88VIP” members.
In the first hour, 35 brands including Nike, L’Oréal and Anta each sold over 100 million yuan ($14M) in goods.
Retailers are rolling out AI-powered recommendations and one-hour deliveries as spending on big-ticket items slumps.
Why it matters: The extended event signals how far China’s retailers are willing to go to reignite consumption in a cooling economy. The world’s biggest online sale has become a stress test for China’s shoppers and a warning that discounts alone may no longer lift spending.
📣 FROM OUR PARTNERS
Stop guessing what to sell. The fastest-growing entrepreneurs use Spocket’s simple loop to turn their ideas into income:
1️⃣ Find winning products from top US & EU suppliers — not random overseas listings.
2️⃣ Add them to your Shopify, Wix, or Amazon store in one click.
3️⃣ Deliver in days, not weeks — keeping customers happy and reviews glowing.
Spocket gives you access to thousands of high-quality, fast-shipping products, fully integrated with Shopify, Wix, WooCommerce, and BigCommerce.
No warehouses. No upfront inventory. Just premium items your customers will actually want.
Join 100,000+ sellers building real brands, not just stores. Test samples, automate fulfillment, and track everything from one dashboard.
💎 DATA TREASURE
🧠 Amazon vs Shopify: Two AI Playbooks
The Maze: Marketplace Pulse reveals two distinct AI paths. Amazon uses AI to manage supply and logistics; Shopify uses it to empower merchants and demand. Both shape the future of digital commerce.
Amazon’s models like DeepFleet and Rufus improve fulfillment, routing, and discovery optimizing scale and reliability for shoppers.
Shopify’s Magic and Sidekick tools automate marketing, descriptions, and customer service boosting conversion for millions of sellers.
The broader takeaway: Amazon builds AI to serve buyers; Shopify builds it to serve sellers. Each defines one side of the digital value chain.
Why it matters: Brands that learn both playbooks Amazon’s precision and Shopify’s creativity gain advantage across the full funnel.
💎 DATA TREASURE
🏢 Why Enterprise AI Adoption Is Slowing Down
The Maze: Enterprise enthusiasm for AI is fading after early excitement. Data readiness, not innovation, is the real barrier—weak data foundations undermine confidence in every output.
Adoption has dropped most among large firms, while small businesses continue modest gains. Bigger scale means more complexity and more fragmented data.
Only 43% of companies say their data is “AI ready.” Missing standards and inconsistent inputs make models unstable and results unreliable.
As Gartner notes, GIGO—Garbage In, Garbage Out—defines this phase. The challenge isn’t algorithms but trust: people lose faith when AI decisions don’t match reality.
Why it matters: Clean data is the foundation of real transformation. Fix the trust in data first, and the trust in AI will follow.
📰 Briefing
📣Last week in Ecommerce Marketing
🇺🇸 ChatGPT Atlas mimics human clicks. OpenAI’s new browser acts like a real user, inflating ad costs and confusing analytics. Marketers now scramble to separate humans from bots.
🇺🇸 Amazon brings shoppable ads to Twitch. Viewers can buy products mid-stream without leaving Twitch. The feature merges gaming, shopping, and real-time marketing in one experience.
🇺🇸 Pinterest adds controls over AI content. Users can now tune out AI-generated images. It’s Pinterest’s move to rebuild trust as feeds fill with machine-made visuals.
🇸🇪 Klarna opens $8B antitrust trial vs Google. The case claims Google favored its own tools in search results. A win could reshape how platforms rank and display ads.
🇺🇸 Google Ads to auto-generate videos. The platform now creates short clips from image ads. Marketers save time but lose creative control as AI takes over.
🇪🇺 Meta and Google pause EU political ads. Both platforms stopped campaign ads ahead of new EU rules. The ban hits smaller parties hardest as elections near.
📰 Briefing
🛠️Last week in Ecommerce Software & AI
🇨🇦 Shopify lifts variant limit, adds AI analytics. Merchants can now list up to 2,048 variants per product and track sales in real time. The update adds heat maps, smarter dashboards, and fewer manual tasks.
🇺🇸 StockX connects directly to Shopify. Sellers can sync listings and prices between both platforms automatically. The app gives Shopify brands instant access to StockX’s global buyers.
🇩🇪 PayPal ups stake in Shopware to 41%. The deal deepens PayPal’s control in Europe’s ecommerce stack. Shopware powers 50,000 stores and now gets tighter payment integration.
🇺🇸 Salesforce, Stripe and OpenAI team up. The trio is building an “Agentic Commerce Protocol” to let AI agents complete purchases. It brings instant checkout to the next wave of conversational shopping.
🇺🇸 BigCommerce adds PayPal-powered payments. A new embedded payments tool launches in 2026 for BigCommerce merchants. It blends core PayPal, Pay Later, and dashboard features in one suite.
🇺🇸 Coinbase unveils Business payment tools. Companies can now send and receive global crypto payments in USDC instantly. The update targets cross-border vendors tired of bank fees and delays.
🇺🇸 Mastercard launches Merchant Cloud. The new infrastructure unites fraud tools, tokenization, and AI optimization. It simplifies global acceptance for merchants, PSPs, and fintechs.
SHARE THE MAZE
Your network thinks you’re as smart as the content you share. Share smarter stuff and help us grow. Win–win. Here’s what you get when friends join the Maze:
Here is your unique referral link to share with friends:
and link to the hub to check your progress.
🧠 RECOMMENDED NEWSLETTERS
Craving more sharp reads? Check out these MarketMaze-recommended newsletters.
THAT’S IT FOR TODAY
Before you go we’d love to know what you thought of today's maze to help us improve!
What do you think of this issue?
See you next time in the maze!
MarketMaze team
