In Partnership with
TODAY’S MAZE
Welcome to this week’s rundown. If you’re feeling overwhelmed by AI talk, buckle up. Amazon’s new tools aren’t just hype, they’re set to change how sellers work. Plus, eBay’s buying spree shows the resale game is only getting younger and more social. Let’s dig in.
Main Story
🌀 Amazon Accelerate 2025: AI Takes the Wheel 🚀
🌀 eBay Buys Nordic Resale Star Tise 💰
News
📖🇪🇺 EU Wants to Fix Annoying Cookie Banners
🇺🇸 Amazon to Pay $2.5B Over Prime Tricks
🇬🇧 Amazon Fresh Shuts All UK Stores
🇲🇽 Mercado Libre Expands B2B Platform
👗 🇺🇸 Depop launches shoppable collaging tool
👗 🇨🇳 Shein leads as convenience rules retail
🍔 🇳🇱 Just Eat to Cut 450 Jobs, Focus on Automation
🍔 🇮🇳 Rapido Doubles Value to $2.3B After Swiggy Exit
🚚 🇪🇪 FedEx opens sort center in Estonia for exports
🚚 🇺🇸 FedEx ramps up Amazon delivery deal for Q3
📣 🇺🇸 YouTube Unveils New AI Tools for Creators
📣 🇪🇺 EU Questions Big Tech on Scam Protection
🛠️ 🇺🇸 Etsy launches AI to boost seller efficiency
+ 15 other handpicked news from the last week you need to know 🔥
LET’S ENTER THE MAZE!
- Artur Stańczuk, MarketMaze Founder
If you’ve got a story worth telling.. whether it’s an insight, a data drop, or news that should be on every operator’s radar send it our way to [email protected]
Same goes if you’ve built a product or service that deserves to be in front of thousands of execs, founders, and operators in e-commerce and marketplaces.
🌀 Maze Story
Amazon Accelerate 2025 🚀
Amazon just gave sellers a preview of what happens when generative AI runs the show. From listing to logistics, nearly every manual task is getting automated, letting brands move faster—and maybe even sleep better.
What happened?
Amazon launched an AI-powered Seller Assistant that not only finds growth opportunities but can proactively alert you to low stock, suggest new programs like Subscribe & Save, and perform tasks inside Seller Central.
Listing creation is now AI-driven—sellers can create a new product listing just by pasting a URL from their own website, and the AI can also refresh older listings based on real-time shopping trends.
Creative Studio & Agent offers a built-in, AI creative director for campaigns, generating ads, videos, and images—at no extra cost.
Amazon phased out commingling in FBA: products now ship only from a seller’s own inventory, saving brand owners up to $600M a year and reducing sticker headaches.
Multi-Channel Fulfillment (MCF) expanded—Amazon now officially fulfills Walmart orders, with Shopify and Shein integration coming soon, letting brands pool inventory across platforms.
Why it matters?
Sellers can automate everything from listing optimization to account health and compliance, cutting manual work and reducing errors.
One pool of inventory now powers Amazon, Walmart, Shopify, and Shein sales—unlocking new scale and speed.
Lower fulfillment costs and better data tools (like Custom Analytics and Profit Analytics) mean smarter, more profitable growth for brands competing in a tougher market.
From our partners
Most DTC founders don’t scale too early,
they scale without enough margin.
This quick Profit Pulse tool shows if your pricing and AOV can actually sustain your CAC…
Or if you're quietly bleeding cash with every click.
✔ Built for €10k–€60k/month brands
✔ 100% free, no signup
✔ Used before raising budgets or hiring agencies
Check yours before Q4 kicks off. It might save your Black Friday.
🌀 Maze Story
eBay Buys Nordic Resale Star Tise 💰
Everyone thinks eBay is yesterday’s news, but it just made a smart play for the next generation of sellers. The company will acquire Tise, a “social marketplace” that’s wildly popular with Gen Z in the Nordics. The move gives eBay a shot at social-driven, secondhand fashion and a new way to compete with Vinted and Depop.
What happened?
Tise has about 2.5 million registered users across the Nordics, with 1 million in Norway.
The company generated NOK 191 million (~$18 million) revenue in 2024, but reported a pre-tax loss of NOK 41 million.
The rumored deal value is around NOK 1.3 billion ($120–130 million), based on disclosed investor exits.
Deal is expected to close by Q4 2025, pending regulatory approvals.
Tise’s app mixes marketplace listings with social features—users can follow, comment, and pay directly in-app.
Why it matters?
Gives eBay instant access to Gen Z shoppers and a proven social resale playbook in the Nordics, where Vinted is strongest.
Tise adds a social, mobile-native front end to eBay’s $75B marketplace—and fits recent buys like TCGplayer, Certilogo, and 3PM Shield, all aimed at building trust and authentication in key verticals.
Shows eBay is willing to invest in local, C2C platforms to keep pace with fashion resale giants, while expanding beyond its traditional, slower-moving marketplace model.
From our partners
Amazon owes you more than you think — Getida help you get it back
Your Amazon FBA + Getida = 💸
Every year, Amazon sellers lose billions in unclaimed reimbursements — from lost or damaged inventory, overcharge fees, and shipping errors. Getida audits your FBA account daily so you never leave money on the table. 🚀
✅ Recover funds from lost, damaged, or disposed stock
✅ Claim back shipping errors, wrong FNSKU returns, and overcharges
✅ Unlock 166% more recovery vs sellers who don’t use Getida
✅ Get 63% of previously denied claims approved and reimbursed
✅ Free up your time to focus on scaling your business
There’s no upfront cost. You only pay when Amazon reimburses you. Think of it as a new revenue stream fueling your growth.
📰 Market Briefing
🛒 Mass merchant platforms
🇪🇺 EU Wants to Fix Annoying Cookie Banners. Brussels is working to simplify the 2009 e-Privacy law, aiming to cut down on pop-ups by supporting browser preferences and clear "reject all" options, with new rules planned for late 2025. 👉 POLITICO
🇺🇸 Amazon to Pay $2.5B Over Prime Tricks. Amazon settled a US case after the FTC accused it of using "dark patterns" to enroll millions into Prime and making cancellation difficult, agreeing to pay $2.5B for refunds and penalties. 👉 Japan Today
🇬🇧 Amazon Fresh Shuts All UK Stores. Amazon will close all 19 Fresh stores in the UK, converting five to Whole Foods and shifting focus to online grocery delivery, ending its big UK retail experiment started less than five years ago. 👉 Procurement Mag
🇲🇽 Mercado Libre Expands B2B Platform. Mercado Libre launched “Negocios” for wholesale trade, offering up to 50% discounts, special financing, and 2.6M products, targeting 4M users across Argentina, Mexico, and Chile. 👉 Digital Commerce 360
🇬🇧 Rackhams Marketplace Relaunches Online. Rackhams, a classic UK department store, is back as a new online marketplace, listing over 150,000 products from 600 partners and offering fast, free delivery across the UK. 👉 ChannelX
🇬🇧 OnBuy Opens in 12 EU Countries. UK marketplace OnBuy launched in 12 European markets and plans to reach 20 by year-end, offering local payments, seller-friendly policies, and targeting Amazon and eBay rivals. 👉 Home of Direct Commerce
🇲🇽 Fashion and Beauty Boost Mexican SME E-Commerce. Fashion and beauty made up nearly 40% of SME online sales in Mexico in 2025, as small businesses saw 90% more orders and 86% higher sales, with most orders coming from Mexico City and Jalisco. 👉 Mexico Business News
👗 Fashion, Home & Beauty Ecommerce
🇺🇸 Depop launches shoppable collaging tool. Depop introduced “Outfits,” a tool for users to collage and share Pinterest-ready looks. Aims to boost engagement and sales as Depop’s Q2’25 GMS grew 35% YoY to $250M. 👉 TechCrunch
🇨🇳 Shein leads as convenience rules retail. GlobalData’s 2025 report highlights Shein and Amazon as key winners, with shoppers favoring fast delivery and easy returns. Shein gained 0.24 points of share, rising to 1.53%. 👉 Just-Style
🇫🇷 PrettyLittleThing fined for fake discounts. France fined Debenhams’ PrettyLittleThing €1.3M for showing misleading discounts between Nov 2022 and May 2023. Issues have been resolved with regulators. 👉 Yahoo Finance
🇺🇸 Sephora launches in-site affiliate stores. Sephora debuts “My Sephora Storefront,” letting U.S. creators set up shoppable pages. Program launches in October and aims to cut out third-party affiliate platforms. 👉 Marketing Dive
🇩🇪 Zalando pushes return transparency drive. Zalando is rolling out clearer return policies to cut costs and waste, with 98% of returns now resold. The company is targeting serial returners to make shopping more sustainable. 👉 Zalando Corporate
🇩🇪 Highsnobiety shuts e-commerce, cuts jobs. Highsnobiety closed its commerce division and laid off 25% of staff, shifting focus back to media and creative services after pandemic losses and supply issues. 👉 Digiday
🇪🇸 Scout24 buys Spanish real estate platforms. Scout24 is acquiring Fotocasa and Habitaclia for €153M, adding over 8M users and ~1M listings. The deal boosts Scout24’s footprint in Southern Europe. 👉 Scout24
🍔 eGrocery & Food Delivery
🇳🇱 Just Eat to Cut 450 Jobs, Focus on Automation. Just Eat Takeaway will lay off about 450 employees—less than 5% of its team—mainly in customer service and admin roles. The move follows 2,000 courier cuts at Lieferando and is part of a larger AI and automation strategy. 👉 ESM Magazine
🇮🇳 Rapido Doubles Value to $2.3B After Swiggy Exit. Rapido raised its valuation to $2.3B as Swiggy sold its 12% stake for ~$270M, split between Prosus and WestBridge. The deal comes after Rapido’s move into food delivery and Instamart changes at Swiggy. 👉 TechCrunch
🇺🇸 Instacart Launches Data Portal for Brands. Instacart rolled out a Consumer Insights Portal for brands, offering SKU-level sales, promotion data, and behavior signals from 1,800+ grocers. Early users include Applegate and Coca-Cola Bottling Canada. 👉 PR Newswire
🇹🇷 Mubadala May Sell All Getir Stakes in Türkiye. Mubadala is exploring a full exit from Getir, including its core delivery, finance, and car rental arms, after a $330M loan and founder disputes. Tiktak may acquire part of the business. 👉 Daily Sabah
🇬🇧 Laithwaites, Deliveroo Launch On-Demand Wine Delivery. Laithwaites partners with Deliveroo to offer 60+ wine options for rapid delivery, aiming for as fast as 20 minutes. The service is available via Deliveroo HOP with Morrisons, marking a first for Laithwaites. 👉 The Drinks Business
🇺🇸 Uber Eats Tests Drone Delivery with Flytrex. Uber Eats is piloting drone deliveries in the US with Israel-based Flytrex, which has completed over 200K deliveries. Trials will begin by year-end, joining Amazon, Walmart, and DoorDash in autonomous delivery tests. 👉 Newsweek
🚚Ecommerce Logistics
🇪🇪 FedEx opens sort center in Estonia for exports. FedEx launched a new automated sort facility at Tallinn Airport, tripling parcel capacity to 3,000 per hour. This aims to support Estonian e-commerce, which now turns over €5.2B a year. 👉 Air Cargo News
🇺🇸 FedEx ramps up Amazon delivery deal for Q3. FedEx will fully roll out its large-package Amazon deal by early 2026. Best Buy also picked FedEx as its main carrier, while FedEx grew U.S. SMB parcel revenue over 10% in Q1. 👉 Supply Chain Dive
🇨🇳 China delivers 128B express parcels in 2025. In the first 8 months, China’s express delivery sector handled 128.2B parcels, up 17.8% YoY. Postal business revenue reached ¥1.16T ($163B), driven by strong cross-region growth. 👉 China.org.cn
🇨🇳 China Post launches Ozon Russia logistics line. China Post started a dedicated line for Chinese sellers shipping light, low-value parcels to Ozon, Russia. The new service aims to cut costs and streamline cross-border e-commerce. 👉 EqualOcean
🇨🇳 Cainiao expands 5-day global delivery service. Alibaba’s Cainiao will extend its 5-day delivery to six new countries, doubling its air capacity to Europe. Overseas parcel volume from external merchants is up over 200% since April. 👉 Xinhua
📣Ecommerce Marketing
🇺🇸 YouTube Unveils New AI Tools for Creators. YouTube announced Gen-AI features for Shorts, including Veo 3 Fast text-to-video, Edit with AI, and Speech-to-Song powered by DeepMind. The platform also updated YouTube Live with dual-format streams and AI-generated highlights. 👉 TechCrunch
🇪🇺 EU Questions Big Tech on Scam Protection. The European Commission asked Apple, Google, Microsoft, and Booking.com how they stop financial scams and fake listings on their platforms. This is part of the Digital Services Act enforcement for safer online markets. 👉 Euronews
🇪🇺 Google Fined €2.95B in EU Ad-Tech Antitrust Case. The European Commission fined Google for abusing dominance in publisher ad servers and exchanges. The ruling orders changes to ad tech operations, including possible asset sales and policy updates. 👉 Digiday
🇺🇸 Microsoft Ads Launches Supplemental Feeds. Microsoft Ads now lets advertisers patch product data with Supplemental Feeds for easier updates. This tool helps brands fix errors, update pricing, and streamline catalog changes across markets. 👉 Search Engine Land
🇺🇸 Google Outlines Future Ad-Tech Remedies. In the U.S. ad-tech trial, Google offered new concessions like more Prebid interoperability and changes to pricing rules to avoid a breakup. The court’s decision is expected soon after hearings in September 2025. 👉 Media-Marketing
🇺🇸 Meta Tests New Ad Formats for Threads App. Meta is rolling out carousels, 4:5 image/video ads, and catalog ads on Threads. Brands can advertise on Threads without an account by extending Instagram or Facebook campaigns into the platform. 👉 PPC Land
🇺🇸 Amazon Ads Launches AI Creative Partner. Amazon Ads unveiled a new AI tool in Creative Studio to help brands quickly create ad content. The tool covers research, concepting, image/video generation, and voiceovers for DSP and Sponsored campaigns. 👉 Amazon Ads
🛠️Ecommerce Software
🇺🇸 Omnisend debuts AI tools for smarter campaigns. Omnisend adds AI-powered content, automation, and new SMS/reporting tools, letting brands personalize campaigns with viewed product and purchase-based recommendations. Enhanced analytics and branded SMS launch this year. 👉 PR Newswire
🇺🇸 Etsy launches AI to boost seller efficiency. Etsy unveils AI-driven seller tools including bulk listing-title optimization and reply assistants, aiming to cut routine work. Q2 gross sales hit $2.4B, down 5.4% YoY, with 87.3M buyers. 👉 Retail Dive
🇺🇸 Fast Simon rolls out agentic AI super agents. Fast Simon releases three agentic AI assistants for e-commerce: shopping, merchandising, and analytics, promising smarter discovery and automated insights for brands. CEO Zohar Gilad leads the launch. 👉 GlobeNewswire
🇬🇧 StoreFeeder integrates with Temu marketplace. StoreFeeder’s new Temu integration syncs inventory and streamlines order management for UK/EU sellers, aiming for faster fulfillment and less admin. Founder Brian Williamson calls it a tool for scalable retail growth. 👉 ChannelX
