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๐ง Big Story:
AI Shoppers Level Up ๐ธ
๐ Key Data:
Amazonโs Grip on Europe
๐ Ecommerce ecosystem news:
๐บ๐ธ Google Limits Search to Push Gemini AI.
๐ฌ๐ง Shein, Temu Boost UK, France Ads as US Tariffs Hit.
๐บ๐ธ Visaโs AI Platform Lets Agents Shop Safely.
๐บ๐ธ Webflow Cloud Hosts Full-Stack Apps.
๐บ๐ธ ShipBob Plus Targets Big Brands with Fast Shipping.
๐บ๐ธ Reveel, ProShip Unveil Smart Shipping Tool.
+ over 15 handpicked hot ecommerce news from the last week you need to know ๐ฅ
Donโt gate! Recommend and share MarketMaze with your coulleage! Letโs make the e-commerce world a little smarter. Together.



AI Shoppers Level Up ๐ธ
Everyoneโs obsessed with AI building decks, coding apps, or replacing your intern. But hereโs the real story: AI just hijacked retail. In AI Shoppers Level Up ๐ธ, we break down how bots are doing your browsing, boosting engagement, and finallyโpulling out the credit card thanks to Adobe Analytics study.
AI Traffic Goes Full Turbo ๐

AI isnโt just smart โ itโs everywhere. Between July '24 and Feb '25, U.S. site visits from generative AI exploded: +1,700% for travel, +1,200% for both retail and banking. The holiday season lit the fuse โ AI-driven retail clicks jumped +1,950% YoY on Cyber Monday alone. Nearly 40% of Americans already shop with AI, and over half plan to join them this year. Buckle up.
AI Shoppers Scroll Like Pros ๐

AI-powered visits donโt just show up โ they stick around. Compared to old-school traffic, AI users browse 12% more pages, bounce 23% less, and clock 8% higher engagement. Conversational interfaces arenโt just cuteโtheyโre converting passive scrollers into power shoppers, especially for high-consideration purchases. 92% of users say AI makes the shopping experience better. No wonder brands are sweating.
AI Shoppers Are Catching Up Fast ๐

In just 7 months, AI-driven conversions surged 4x, shrinking the gap vs. traditional traffic from 43% to 9%. Back in July โ24, AI was your research internโnow itโs your cashier. Consumers are finally hitting โbuyโ after chatbot chats, signaling a major shift in digital behavior. The AI sales funnel isnโt just top-heavy anymoreโitโs closing the loop.

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Amazonโs Grip on Europe
Amazon didnโt just win in Europe.
It crushed the competition.

Amazon is the #1 e-commerce platform in all 5 major European markets:
๐ฌ๐ง UK
๐ฉ๐ช Germany
๐ซ๐ท France
๐ช๐ธ Spain
๐ฎ๐น Italy
But hereโs what really stands out:
โ In every country, it drives 2x the sales of the #2 player
โ In France and Italy, it gets more orders than the next 4 competitors combined
Let that sink in.
This isnโt just market share.
Itโs market dominance.
Amazon has built a distribution moat across Europe.
If youโre building in digital commerceโ
This is the trend you canโt ignore.
What would it take to dethrone Amazon in Europe?

AI Is Eating Online Shopping.

Andreessen Horowitz maps out the explosion of AI startups reshaping e-commerceโfrom try-ons to price-based discovery. Itโs a must-read to understand where the future of shopping is heading. ๐ a16z
Global Retail M&A Outlook: Deals Reshape the Sector.

KPMGโs 2025 report breaks down where and why M&A is happening in consumer goods, with a deep dive into regional trends and sub-sector shifts. Deal flow stays strong in food, retail & CPG despite macro headwinds. ๐ KPMG
Tariffs Could BackfireโHelping Chinese Sellers Win.

Marketplace Pulse highlights how U.S. tariffs might hurt American brands more than Chinese manufacturers. A great visual breakdown shows how factory pricing and margins create unexpected advantages. ๐ Marketplace Pulse

Learn AI in 5 minutes a day
Whatโs the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI โ the free newsletter that makes you smarter on AI with just a 5-minute read per day.


๐บ๐ธ Google Limits Search to Push Gemini AI. Google offers free Deep Research with Gemini, but non-subscribers get limited uses. Dave Citron says itโs โtrained to break down promptsโ for better results. ๐ Google Blog
๐ฌ๐ง Shein, Temu Boost UK, France Ads as US Tariffs Hit. Shein ups ad spend by 35%, Temu by 40% in France due to US trade rules. Sheinโs UK app downloads rose 25%, Temuโs doubled. ๐ Reuters
๐บ๐ธ Firefox Risks Collapse Without Google Funds. Mozillaโs Firefox may fold if DOJ stops Googleโs $510M payment, says CFO Eric Muhlheim. Itโs 85% of their revenue, and Bing pays less. ๐ The Verge
๐ช๐บ TikTok Fined โฌ530M for EU Data Breach. TikTok, owned by ByteDance, pays $600M for sending EU user data to China. Irelandโs DPC orders a stop to data transfers within 6 months. ๐ Reuters
๐บ๐ธ Meta Adds Video Ads on Threads, Expands Options. Meta launches video ads on Threads with 320M users and new ad formats on Facebook, Instagram. Announced at IAB NewFronts, ads span 30 markets. ๐ Social Media Today
๐บ๐ธ Googleโs AI Max Boosts Ad Conversions. Google Adsโ AI Max increases conversions by 14%, up to 27% for some, says Brian Burdick. LโOrรฉal reports 2x conversions, 31% lower costs. ๐ Search Engine Land


๐บ๐ธ Visaโs AI Platform Lets Agents Shop Safely. Visaโs new platform uses AI to shop securely, blocking $40B in fraud last year. Jack Forestell says AI will soon browse and buy for us. ๐ VentureBeat
๐บ๐ธ Webflow Cloud Hosts Full-Stack Apps. Webflowโs Cloud lets developers host apps and websites in one place. It supports Next.js and uses Cloudflare for speed. ๐ PR Newswire
๐บ๐ธ Affirmโs AdaptAI Boosts Merchant Sales. Affirmโs AI platform offers personalized deals, increasing conversions by 10%. Vishal Kapoor says it matches benefits to shoppers instantly. ๐ BusinessWire
๐บ๐ธ Mastercardโs Agent Pay Streamlines Payments. Mastercardโs AI-driven Agent Pay makes shopping seamless with partners like Microsoft. Jorn Lambert says it anticipates consumer needs. ๐ Mastercard
๐บ๐ธ Albertsons Launches Business E-Store. Albertsonsโ new platform sells groceries and supplies for businesses. It offers flexible delivery and payment options. ๐ Grocery Dive
๐ฉ๐ช PayPalโs Contactless Wallet Hits Germany. PayPalโs mobile wallet allows contactless payments and Pay Later options. It offers 3-24 month installments with cashback rewards. ๐ The Paypers
๐บ๐ธ Stripe Helps Devs Skip Appleโs Fees. Stripeโs solution lets iOS developers avoid Appleโs 15-30% fees, charging 2.9% + $0.30. Michael Luo shared the news on X. ๐ The Paypers


๐บ๐ธ ShipBob Plus Targets Big Brands with Fast Shipping. ShipBob launched ShipBob Plus for mid-market and enterprise merchants, offering customized fulfillment to cut costs and expand globally. CEO Dhruv Saxena says itโs built for brands shipping millions of orders. ๐ PR Newswire
๐บ๐ธ Reveel, ProShip Unveil Smart Shipping Tool. Reveel and ProShipโs new solution combines automation and analytics to lower parcel shipping costs for e-commerce and healthcare. Marc Aliotta and Taylor Pawelka say it helps businesses stay competitive. ๐ PR Newswire
๐จ๐ญ Swiss Post Ends Notime Same-Day Delivery. Swiss Post will stop its Notime service by September 2025 due to low demand and high costs. Johannes Cramer notes itโs too niche to be profitable, pushing focus to other delivery options. ๐ Parcel and Postal Technology
๐บ๐ธ DHL Buys IDS to Boost E-commerce Warehousing. DHL acquired IDS Fulfillment, adding 1.3M sq ft of U.S. warehouse space for small businesses. CEOs Patrick Kelleher and Mark DeFabis see it driving e-commerce growth. ๐ DHL Group
๐ FedExโs New Tools Simplify Asia-Pacific Imports. FedEx rolled out digital import tools to streamline customs and boost shipment visibility in Asia-Pacific and beyond. The tools cut manual work for businesses navigating global trade. ๐ FedEx Newsroom
๐บ๐ธ Flexport CEO Warns Tariffs May Crush Small Firms. Flexportโs Ryan Petersen says 145% tariffs on Chinese goods could bankrupt 80% of small U.S. businesses. He predicts job losses and higher prices for non-essential products. ๐ Yahoo Finance

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