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๐ง Big Story:
12 Months of Googleโs AI Overviews๐
๐ Key Data:
Ecommerce Product Mix
๐ Ecommerce ecosystem news:
๐บ๐ธ YouTubeโs Shoppable TV Ads Boost E-Commerce.
๐บ๐ธ Meta Tests AI Ad Tools for Advertisers.
๐บ๐ธ Google Unveils AI Shopping Tools at I/O 2025.
๐จ๐ฆ Shopifyโs AI Store Builder Simplifies E-Commerce.
๐ฆ๐บ UK Court Halts InPostโs ยฃ106M Yodel Buyout.
๐บ๐ธ Stord Acquires Ware2Go from UPS to Boost Logistics.
+ over 15 handpicked hot ecommerce news from the last week you need to know ๐ฅ

12 Months of Googleโs AI Overviews๐
Twelve months ago, Google dropped AI Overviews into search, rewriting the rules for every marketer, publisher, and brand. This isnโt just a product updateโitโs a seismic shift. The new BrightEdge report lays it out: if youโre still chasing blue links and clicks, youโre missing the plot. Hereโs whatโs really happened since AI took over the worldโs biggest discovery engineโand why itโs time to rethink how you show up in search.
Google search booms, but clicks disappear ๐

Since AI Overviews hit the scene, Google search impressions have explodedโup 50% in a year. But donโt celebrate yet: click-through rates have crashed by 30%. More people are searching, but fewer are visiting sites. The result? The funnel is bigger, but most journeys end on Google, not your homepage.
AI Overviews take over health, education, and tech ๐ฅ

Googleโs AI Overviews have gone all-in where facts matter most. By May 2025, nearly 90% of searches in healthcare, education, and B2B tech feature AI-generated summaries. E-commerce? Skippedโcoverage plummeted from 29% to 4%, as Google tiptoes around product recommendations and ad dollars.
Long, complex queries unlock more AI answers ๐

Welcome to the era of the wordy search. Thereโs been a 7x increase in queries with eight or more words. Googleโs AI thrives on specifics: the longer and more detailed your question, the more likely youโll see an AI-powered answer.
AI Overviews dominate your screen real estate ๐ฅ๏ธ

Googleโs AI Overviews have gone supersized. Now regularly topping 1,000 pixels, these summaries push traditional search results far below the fold, especially for medical, financial, and how-to queries. Itโs a 40% jump in size since last summer, filled with lists, carousels, and multi-paragraph deep dives. Even a #1 organic rank can get buried. For brands, the new battle is winning real estate inside the AI boxโor risk being invisible.

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Ecommerce Product Mix

Where eCommerce categories win (and where they donโt)
(This oneโs for the eCom strategists and curious shoppers)
Globally, Fashion dominates eCommerceโ27.5% of revenue.
But Europe? A whole different story:
๐ UK
Fashion leads (28.5%)
DIY punches above its weight (13.0%)
๐ Germany
Fashion is top (25.5%)
But Electronics & Hobby & Leisure are huge too
๐ Italy
Fashion leads (24.8%)
Furniture & Homeware shines (13.2%)
๐ France
Only country where Fashion isnโt #1
Hobby & Leisure takes the crown (22.8%)
So why Fashion?
โ๏ธ Easy to ship
โ๏ธ Big marketing push
โ๏ธ Tech (like virtual try-ons) helps
Electronics? Globally bigโbut not everywhere.
Germany loves it. UK, Italy, France... not as much.
And Grocery?
Fast-growing globallyโbut still underperforms in Europe.
๐ The lesson?
eCommerce success = understanding local habits
Not just selling a trending product.

The MarketplaceโกMastery Hacks Bible

8 powerful Amazon growth hacks from top experts like Jon Elder, Max Sigurdson-Scott, Max Sinclair, Elizabeth Greene, Kristina Mertens, Danielle Zalniker and more. These are real, actionable tips Jordi Ordonez have gathered into a 20-page doc. No BS, just high-leverage tactics that work. ๐ MarketplaceโกMastery
Googleโs Shopping Agent: Looks Great, But Whatโs Under the Hood?.

RetailGentic explores Google Geminiโs evolution into an AI-powered shopping assistant, comparing predicted features to what was actually launched. The piece breaks down Googleโs integration with GPay and what it means for the future of online shopping. ๐ RetailGentic
Amazon Is Less Competitive Than Four Years Ago, New Data Shows.

Marketplace Pulse analyzes how seller competition has changed across Amazonโs global marketplaces since 2021. The article reveals which Amazon sites are now seeing fewer visits per seller, and why this matters for merchants. ๐ Marketplace Pulse

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๐ต๐ฑ MediaMarkt Launches Marketplace in Poland. MediaMarkt unveiled its own marketplace, adding third-party sellers to its e-commerce platform. The move aims to boost online sales and strengthen omnichannel strategy. ๐ CRN
๐บ๐ธ YouTubeโs Shoppable TV Ads Boost E-Commerce. YouTube launched an interactive product feed for TV ads, letting viewers shop via QR codes. Over 50M monthly conversions in Q4 2024 show its potential to drive sales. ๐ TechCrunch
๐บ๐ธ Meta Tests AI Ad Tools for Advertisers. Metaโs โEarly Releaseโ program offers AI tools for ad creation on Facebook and Instagram. It drove $42B in Q1 2025 revenue, up 16% year-over-year. ๐ Social Media Today
๐บ๐ธ Googleโs AI Marketing Advisor Simplifies Ads. Googleโs Marketing Advisor, an AI Chrome tool, helps advertisers manage campaigns. Itโs set to launch later in 2025 to tackle marketing complexity. ๐ Search Engine Land
๐บ๐ธ Google Clarifies EEAT for Trustworthy Content. Google updated EEAT guidelines to focus on human evaluators, not algorithms. This ensures reliable content for e-commerce and SEO strategies. ๐ Practical Ecommerce
๐บ๐ธ Walmartโs Ad Business Grows 50% with Vizio. Walmartโs ad revenue soared 50% in Q1 2026 after a $2.3B Vizio acquisition. Vizioโs 19M SmartCast accounts boost its connected TV ad market. ๐ Marketing Dive


๐บ๐ธ Google Unveils AI Shopping Tools at I/O 2025. Google launched AI-powered shopping features, including Shop with AI Mode, price tracking, and virtual try-on, using its 45B+ product Shopping Graph. These tools enhance discovery and checkout, rolling out in the U.S. soon. ๐ TechCrunch
๐จ๐ฆ Shopifyโs AI Store Builder Simplifies E-Commerce. Shopifyโs new AI tool creates full store layouts from keywords, offering three design options. Vanessa Lee says it cuts setup time, with Sidekick users doubling since January 2025. ๐ TechCrunch
๐จ๐ฆ Shopifyโs Horizons Update Boosts Merchant Tools. Shopifyโs Summer โ25 Edition, Horizons, adds 150+ updates like AI themes, POS discounts, and new APIs. Deann Evans notes it helps merchants adapt to dynamic markets. ๐ ChannelX
๐บ๐ธ Cart.com Raises $50M for Commerce Expansion. Cart.com secured $50M at a $1.6B valuation to grow its unified commerce platform. CEO Omair Tariq plans to use funds for global expansion and tech upgrades. ๐ Cart.com
๐บ๐ธ Roblox Integrates Shopify for In-Game Sales. Robloxโs Shopify integration lets creators sell physical products in-game to 97M daily users. The Approved Merchandiser Program partners with brands like The Weeknd and Fenty Beauty. ๐ Roblox
๐บ๐ธ Zoho Payments Enters U.S. Market. Zoho launched Zoho Payments, supporting 135+ currencies and integrating with its CRM and Books tools. Raju Vegesna says it streamlines payments for businesses. ๐ BusinessWire
๐ฌ๐ง Ontik Raises โฌ3.2M for B2B Trade Credit. Londonโs Ontik raised โฌ3.2M to automate trade credit for wholesalers, starting with the ยฃ100B UK building sector. Chris Smith aims to modernize manual processes. ๐ EU-Startups


๐ฌ๐ง UK Court Halts InPostโs ยฃ106M Yodel Buyout. A High Court injunction, likely from Shift and Corjaโs 66% share claim, pauses InPostโs ยฃ106M acquisition of Yodel, delaying UK expansion. This blocks integration and asset sales over ยฃ25K. ๐ ChannelX
๐บ๐ธ Stord Acquires Ware2Go from UPS to Boost Logistics. Stord buys Ware2Go, adding 2.5M sq ft of fulfillment centers to handle $6B in commerce. The deal, with a new UPS partnership, aims to rival Amazonโs fast shipping. ๐ Stord
๐จ๐ณ Transpacific Shipping Faces Cargo Delays, Rate Hikes. Tariffs spark a 180K-540K teu cargo backlog in China, with 30-40% fewer bookings. Shippers await stable rates, causing 4-6 week delays. ๐ The Loadstar
๐บ๐ธ Walmart Cuts 1,500 Tech, E-Commerce Jobs. Walmart axes 1,500 jobs in tech and e-commerce to streamline operations despite 2.5% Q1 revenue growth. The move supports AI-driven retail shifts. ๐ PYMNTS
๐บ๐ธ FedEx, Amazon Team Up for Large-Package Delivery. In 2020, FedEx and Amazon partnered for big-package shipping, leveraging FedExโs pickup edge. The deal aimed to boost FedExโs per-package revenue. ๐ Supply Chain Dive

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