From Nov 5 to Dec 23, 2024, OTTO’s campaign “And what are you giving?” offers gift ideas for Singles’ Day and Black Friday. The campaign will reach TV, streaming platforms, and social media to promote OTTO’s 18M-item catalog, with brands like LEGO and Dyson. Collaborating with Setzkorn Kemper and Mediaplus, OTTO aims to capture holiday shoppers online, making the question of the right gift central to its theme.

Otto Group's new logistics hub in Ilowa, Poland, blends robotics and AI for next-day delivery. The center can manage 110M orders annually and will create 1,900 jobs. The $300M investment highlights Otto’s European commitment, positioning Poland as a key logistics point. Deputy PM Gawkowski praised the move as vital for Poland’s economy, emphasizing local job creation and regional growth.

Otto Group will deploy Boston Dynamics' Spot and Stretch robots in over 30 locations, focusing on automating logistics. This partnership aims to enhance operational efficiency and ease labor shortages in the e-commerce giant's warehouses.

Between April and August 2024, Otto.de saw 1,178 seller accounts disappear, a 17% drop. Rising fees led 500 partners to quit, while Otto terminated 150 more over alleged violations. The company's own revenue fell by 4.7% to $6.5B, pressured by rivals like Temu.

Starting October 1, Otto's new tiered commission model will apply higher rates to cheaper products and lower rates to more expensive ones. This shift favors high-priced items, making it tougher for retailers selling low-cost goods.

OTTO presents its new Circular Collection, featuring 18 items including trousers, tops, and dresses, priced from $20 to $70. All items can be recycled into new fibers. By 2025, OTTO aims for full sustainability and climate neutrality by 2030.

Otto's fee changes effective August 1: basic fees up from $43.30 to $108, commissions up by 1-8%, hardware sales fees increased from 7% to 13%. Fee adjustments announced for October, sustainable products to see reduced commissions.

OTTO releases "OTTO Live Shopping for Apple Vision Pro" on July 12, offering 3D product experiences with LEGO and Miele. Developed by Otto Group Digital Consulting, it promises delivery within 1-2 days in Germany.

Amid an 8% decline in revenue, Otto's resilience shines with a 2% increase in platform sales, backed by an aggressive AI strategy. With 65 AI tools now operational, Otto is redefining e-commerce efficiency in Germany, setting a benchmark for the industry despite a broader market downturn.

OTTO's GMV hit $7.05B in 2023 with a 2% increase, despite a retail downturn. The online marketplace now hosts over 6,500 partners, expanding its EU network.

In a bid for a greener future, Otto Group's new climate targets aim for a 42% reduction in greenhouse gases by 2031, endorsed by the Science Based Targets Initiative (SBTi). These efforts align with the Paris Agreement's 1.5°C goal, highlighting Otto's leadership in sustainable market transformation.