The French sports retail giant is finalizing its Buenos Aires launch after 20 years. Partnering with Grupo One, it aims for 20–30 stores by 2025-end, per La Nación.

Decathlon integrates Wedze into Quechua, aligning with a strategy to unify 80+ sports under 9 brands. This simplification aims for efficiency and focused expertise.

Decathlon Germany has upgraded its platform with faster speeds, rentals, used goods, and services like coaching. Customers can mix rentals, purchases, and bookings into one cart. A step towards a seamless, sport-focused future.

Decathlon partners Myntra to expand its online reach across India, focusing on Tier 1, 2, & 3 cities and the Northeast. This partnership will boost access to sportswear, footwear, and gear, promoting an active lifestyle.

Decathlon will invest $108M in India over 5 years, adding 80 new stores to its existing 110. The brand aims to increase local production to 85% by 2026, enhancing its Indian market presence and manufacturing capabilities.

Decathlon's new resale platform allows Belgians to sell sports gear directly to each other. The service is aimed at reducing waste and promoting sustainable practices. Initially available only in Belgium, it might expand to Europe if successful.

Decathlon extends buy-back plan, offering vouchers up to 40% of product value. Over 800K items expected to be refurbished or resold.

Decathlon USA, responding to market changes, closes its last physical stores. The retailer to expand its online presence and partner with giants like Walmart and Target.

Decathlon is not just stepping up its game in India, it's sprinting ahead. Entering in 2009, with a network of 129 stores, the sports retailer aims to enhance local production and exports. Its app saw 29 million downloads, a testament to its booming presence.

Decathlon Singapore and Carousell have teamed up, launching an official store for refurbished bicycles. This venture introduces Decathlon's trade-in program to a digital recommerce platform, marking a significant shift towards sustainability in Singapore's sporting scene.