🇬🇧 Uber UK’s New Ad Feature
Uber’s UK advertising division has introduced 'Sponsored Items' on the Uber Eats app. This new feature is part of Uber’s retail media strategy, aiming to improve the customer experience by making products and brands more discoverable. Paul Wright, Uber’s Head of Advertising UKI, stated, “This new advertising surface on Uber Eats will give brands in the UK the tools to capture the attention of ready-to-purchase consumers.” The launch follows successful rollouts in the US and Canada.
🛒 PepsiCo Partners with Uber
PepsiCo is one of the first brands to leverage 'Sponsored Items' on Uber Eats in the UK. This partnership allows PepsiCo to boost visibility for its products like Walkers, Sensations, and Doritos. Lisa Whittlestone, eCommerce Marketing Lead at PepsiCo, mentioned, “Our first Sponsored Items campaign not only gave us a significant sales lift but also provided us with strategic insights into consumer searches on Uber Eats and our customers’ expectations.”
🌍 Global Expansion
'Sponsored Items' is powered by Criteo’s Commerce Media Platform and is now live in 12 markets, including Australia, Brazil, France, Japan, and Mexico. This expansion offers FMCG brands new opportunities to promote their products directly on the Uber Eats app, enhancing brand visibility and consumer engagement. Nicole Kivel, Managing Director, Northern Europe at Criteo, highlighted the potential of retail media beyond traditional environments.
📈 Future Plans
Uber plans to launch additional formats and surfaces for 'Sponsored Items' by the end of the year. The partnership with Criteo is expected to bring more advanced advertising capabilities to FMCG brands. As Uber continues to invest in its advertising infrastructure, the company aims to connect brands with consumers more effectively, creating value for both parties. The initiative marks a significant step in the evolution of grocery shopping and retail media.
What do you think of Uber’s new advertising feature?
