This report by Oxford Economics highlights Shein's $1.2B contribution to the EU economy in 2023, focusing on GDP growth, job creation, and digital engagement across key countries like France, Italy, and Poland.
• Oxford Economics used detailed models for accuracy in sector analysis.
• Data sources included sales, wages, OECD, and Eurostat statistics.
• The report analyzed direct, indirect, and induced contributions.
• Shein added $1.2B to EU GDP in 2023, with France leading at $640M.
• Italy and Poland followed, contributing $302M and $119M, respectively.
• Key industries benefiting included transportation, retail, and business services.
• Shein’s demand-driven model reduced waste and optimized inventory levels.
• Over 6,130 jobs were supported across France, Poland, and Italy.
• Indirect jobs reached 4,830 through supplier partnerships.
• France saw the most jobs at 2,900, followed by Poland and Italy.
• Employment spanned logistics, retail, and business services sectors.
• Shein engaged 100M EU users monthly through its platform.
• Online shopping grew to 40% of all purchases, up from 33% in 2020.
• Shein X fostered 15% of global collaborations with EU designers.
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