🛒 John Lewis' New Media Platform
John Lewis has launched a retail media platform in partnership with Epsilon. This new suite of capabilities allows brands to create and manage their own campaigns on johnlewis.com. Brands can utilize banner ads, sponsored product listings, and a clear dashboard to track performance and engagement. The platform aims to help brands connect with customers more effectively by providing detailed metrics and insights.
📊 Real-Time Data and Metrics
Brands can maintain always-on campaigns and adapt to trends like Back to School and Black Friday. Real-time data and performance metrics enable brands to measure the impact of their campaigns at the product level. According to John Lewis' Jemma Haley, this initiative is about improving customer experience by connecting individuals with relevant brands at the right time in their shopping journey.
🤝 Partnering with Epsilon
John Lewis' partnership with Epsilon, known for launching a similar offer for Waitrose, is crucial. Epsilon’s regional CEO, Alban Villani, emphasized the opportunity for brands to evolve their strategies. He highlighted the platform's potential to build awareness and loyalty beyond mere performance goals. Owen McAdam from BSH UK & Ireland praised the platform for its campaign control and transparency, essential for maintaining a premium image.
💡 Enhancing Brand Connections
John Lewis aims to make advertising on their site more beneficial and relevant. All ads undergo review by their in-house team to ensure suitability for customers. The investment shows John Lewis' commitment to better connecting shoppers with the brands they care about. As Jemma Haley noted, the platform is about meeting customers at the moments they are ready to engage with a brand, enhancing both customer experience and brand strategy.
Will John Lewis' new platform redefine retail advertising?
